Today’s automotive market is based on clearly defined rules that are known to have worked for decades (for the most part at least), but some carmakers take the unbeaten path from time to time. For instance, a few companies, usually from the luxury market, opt to unveil their new cars at private event or happenings that take place between major auto shows. That’s simply because they don’t really need an auto show to advertise their cars. This is the kind of attitude that brand’s like Lamborghini, Ferrari, and Rolls-Royce have, and it’s perfectly understandable. But it doesn’t always happen like that and that’s when the automotive business become weird and confusing. And the latest example is Maserati’s decision to bring its entire lineup to the Chicago Auto Show.