Maserati’s long history began on December 1, 1914 and during this period, the company only managed to hit a production plan of 6,159 units a year (2012). The future, however, looks completely different, asthe Italian company plans to hit a sales target of 50,000 units per year by 2015.

In order to achieve this sales target, Maserati plans to add three new models to its lineup — a new sedan placed under the current Quattroporte, a SUV and a new baby sports car.

The first to arrive will be a small sedan, which was previously confirmed as the Ghibli. It will be launched sometime next year and will be priced at about €55,000 (about $73k at the current exchange rates). In 2014, Maserati will bring a new SUV, the Levante, to the market. It was previewed by the Kubang concept and will be based on the Jeep Grand Cherokee’s platform, but it will feature unique styling details. The Levante will be priced at €60,000 (about $80k).

2015 will be the busiest year for Maserati. First, the company will bring the next-generation GranTurismo and GranCabrio into production and a new sports car, which is rumored to be called GranSport. This latter model will target the Porsche 911 and will carry a base price of about €80,000 to €90,000 ($105,800 to $119,050).

So, keep an eye out for big changes in our favorite trident-bearing brand, as it morphs into a more mainstream auto manufacturer.


Source: WCF

What do you think?
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  (377) posted on 01.5.2013

I mean about the pricing... because i imagine thet the suv is much bigger than the sedan

  (397) posted on 01.5.2013

jenny, what do you mean about small difference?

  (341) posted on 01.5.2013

I enjoy the idea that the snobs put their claws in their throats.smiley

  (377) posted on 01.5.2013

isn’t to small the difference betrween the SUV and the small sedan?

  (346) posted on 01.5.2013

I like their idea. I can wait to see the new cars. If I’ll have the money, the SUV attracts me most

  (349) posted on 01.5.2013

wow! so, if i understood well, even average people may afford a Maserati. cool!

  (397) posted on 01.5.2013

i enjoyed the end: "it morphs into a more mainstream auto manufacturer"

  (341) posted on 01.5.2013

as far as i can see, everybody is thinking about selling more and more cars...

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