Mazda BT-50 in Bangkok
Mazda Motor Corporation has announced the name of its new one-ton pickup range which will make its world debut at the 2006 Bangkok International Motor Show, to be held from Wednesday, March 22 through Sunday, April 2, 2006.
"In line with Mazda’s global alphanumeric nomenclature strategy, we have named this new truck range "BT-50", a global name that will be used in all markets," says Malcolm Gough, Executive Officer and General Manager of Mazda’s Overseas Sales Division.
"BT-50 recognizes the new range’s B-Series Truck heritage (BT) and the number "50" reflects that this one-ton vehicle is optimally positioned between smaller payload trucks (e.g. half-ton) and much larger trucks.
"The Bangkok global premiere of the new Mazda BT-50 pickup range will provide existing and prospective owners with the chance to be amongst the first to see the world’s "Zoom-Zoom" Truck.
"BT-50 builds on a tradition of Mazda heritage and values," states Gough. "Its aggressive presence, command of the road and powerful new turbo diesel engines will provide leadership in this competitive truck segment."
Delivering an exciting blend of sophisticated design, refinement, responsive handling and dynamic performance, owners of this exciting new vehicle will find it features outstanding versatility, comfort and convenience whether they use it much like a passenger car or in circumstances requiring tough, reliable commercial truck performance.
With this new truck, Mazda has deepened its commitment to Thailand and Asia, which is an important centre of truck and automotive manufacturing for Asia and the world.
Joining this new range on the Mazda stand will also be Mazda MX-5, Mazda3 and Mazda RX-8 models.