Mazda BT-50 pick up to make appearance at Australian Motor Show
On October 15th, Mazda will be trooping down to the Land Down Under for the Australian International Motor Show, and they’re bringing with them a new pick-up truck concept: the BT-50 pick-up.
Described as an “active lifestyle vehicle”, the BT-50 is being pegged as a new kind of pick-up truck that, according to Mazda, will redefine the way people look at pick-up trucks of today.
We’re not quite sure what Mazda means by redefining an entire market segment of vehicles, but we’ll take their words are worth for what they’re worth. After all, judging from the teaser sketch they released of the pick-up concept, it looks to be right in line with the new styling direction – the Kodo Soul of Motion – the company is taking with their future vehicles. One thing we do know is that if this BT-50 concept is anything like the other Kodo-inspired concepts we’ve seen, then we’re more than curious to see how this pick-up turns out to be up close and personal.
Press Release after the jump.
Mazda Motor Corporation will hold the global unveiling of the all-new Mazda BT-50 compact pickup truck at the 2010 Australian International Motor Show during a press conference on Friday, October 15, 2010. The show will be opened to the public from 5 p.m. on Friday, October 15, and the all-new BT-50 will hold pride of place on the Mazda stand until the show closes on Sunday, October 24.
The all-new Mazda BT-50 is presented as an "active lifestyle vehicle" that overturns the conventional image of a compact pickup truck with modern and refined styling.
The new model was developed from the ground up as a brand new type of vehicle. As well as strength and dependability, the all-new BT-50 presents universally recognizable beauty and provides the perfect solution for a wide range of customers who lead active lifestyles, including families, workers, and pleasure-seekers. The exterior design features crisp lines that owners will look on with pride; an imposing presence that indicates reliability; sculptured beauty like an athlete’s finely muscled body; and sporty and dynamic forms. By balancing all these elements, the athletic and individual design gives the all-new BT-50 an overwhelming presence that turns heads and makes it instantly recognizable.
The styling of the all-new Mazda BT-50 increases anticipation of the driving pleasure to come and represents a new direction in the compact pickup truck market.
Another significant display at this year’s Australian International Motor Show is Mazda’s range of next- generation SKY Concept*1 powertrains, which will be making their Australian debut. Mazda’s 2007 ’Sustainable Zoom-Zoom’ commitment is to reduce overall average fuel economy levels by 30 percent by 2015 when compared with 2008 levels, and the Mazda SKY-G*1 gasoline and SKY-D*1 diesel engine concepts will play a significant part in achieving this ambitious target.