Chalk up another achievement for Mazda and it’s iconic roadster, the MX-5.

Twenty years after the roadster landed in the UK, the MX-5, aka the Miata, hit the ever-prestigious 100,000 units sold. It has been widely regarded that the MX-5 is one of the most popular vehicles of all time and the roadster has been a hot seller in the UK since it first arrived in 1989, compromising of over 10% of the vehicle’s global sales figures.

The Miata’s popularity in the land of fish and chips reached its apex a few years ago in 2007 when the venerable roadster sold an unprecedented 9,234 units in the UK alone.

Mark Cameron, sales director of Mazda UK, made no bones about the appeal of the MX-5 to the British car-buying market. “We are the biggest market for this car due to our love of open-top two seat sportscars”, he said.

“The Mazda MX-5 finds its roots in the British heritage of soft top sportscars and has been loved by British motorists since the day it arrived on these shores.”

It’s quite an achievement to sell 100,000 models of the same car encompassing three generations in one country alone. So let’s toast a cup of tea to Mazda for the milestone achievement. At the rate it’s going, we won’t be surprised if the MX-5 continues to sell like pancakes across the pond.

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2 comments:

  (341) posted on 09.5.2010

MX-5 is a cool car, kids can handle the steering of this car because it have a very good handling.

  (142) posted on 09.3.2010

Wow, there is more of them than i thought!

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