Well that didn't take long, did it? It's already universally recognized that the Mazda MX-5 Miata->ke1185 is one of the most popular models in the history of the industry. So it didn't come as a surprise that when Mazda->ke53 released the MX-5 Miata 25th Anniversary Edition, all 100 models of the car were accounted for in just 10 minutes.
Reservations for the sports roadster->ke1418 were set for 10:25 AM Pacific Daylight Time yesterday and as soon as the time read "10:35, all 100 models were reserved via 250 individual registrations, rendering Mazda's allocated time for pre-orders that was set until May 31, 2014 essentially useless. Who didn't see that one coming?
Those who successfully registered their reservations will now get contacted by Mazda North America and given the chance to pre-order the model. The first 100 who verify their intent to purchase and provide transmission selection will get first dibs, meaning that not all 250 will end up with the special-edition model.
And as an added bonus, the 100 who secure the special model will each be given a Swiss-made, custom-crafted Tourneau watch with an Italian-made genuine leather black strap, contrasting Soul Red stitching, and a deployant buckle.
The Mazda MX-5 Miata 25th Anniversary Edition will sell for $32,205 with a six-speed manual transmission and $32,655 for those equipped with an automatic.
Click past the jump to read more about the Mazda MX-5 Miata 25th Anniversary Edition.
Why It Matters
The Mazda MX-5 Miata 25th Anniversary Edition is as desirable a Miata that Mazda has ever built so you can understand why a lot of people were going bonkers to register their names for the model. Owning one not only gives you bragging rights, but it also comes with a nice special-edition timepiece?
That's a lot to get for a car that sells for a little over $30,000.
Mazda MX-5 Miata 25th Anniversary Edition
Introduced at the 2014 New York Auto Show last month, the Mazda MX-5 Miata 25th Anniversary is a living testament to the popularity of Mazda's open-top roadster.
The 25th Anniversary Edition will be limited to just 100 units and will be exclusively available in Soul Red Metallic with contrasting black mirrors, A-pillars and top. On the inside, the special model gets off-white leather seating and door trim, and a hand-finished decorative panel.
Power comes in the form of a 2.0-liter, four-cylinder mill that cranks out 167 horsepower and 140 pound-feet of torque when mated to the standard six-cog manual. You can also opt for the six-speed auto transmission, but that results in 11 fewer ponies under the hood.
The Mazda MX-5 Miata 25th Anniversary comes with a price of $32,205 with a six-speed manual transmission and $32,655 for those equipped with an automatic.