Mazda Says That The MX-30’s Measly 100-Mile Range Makes It A Perfect Second Car

Any better excuses, Mazda?

LISTEN 02:28

The MX-30 is Mazda’s first attempt at making a purely electric vehicle (EV). Unfortunately, in a world where most EVs have a decent range, the MX-30’s 100-mile range is abysmally low by any measure. As a result, the Japanese automaker’s marketing direction for the MX-30 is that it’s the perfect second car. That statement certainly holds true, if your idea of a second car means having the range of a golf cart.

Mazda Says That The MX-30's Measly 100-Mile Range Makes It A Perfect Second Car Wallpaper quality Exterior
- image 867872

To be fair, Mazda’s research says that the average daily commute of a typical American is around 30 miles per day. Still, the number of buyers looking for an EV that merely satisfies their commuting needs with barely any wiggle room for more range is very slim. Even a base-level 2022 Nissan Leaf has 49 miles more range, which means it has thrice the range to satisfy an American’s average daily commute.

Speaking to Automotive News Canada, Mazda Canada’s national manager Mark Peyman says:

“We come to market with a vehicle like the MX-30 that has a smaller battery, a smaller footprint environmentally and still meets the range needs of more than 80 percent of the consumers that will probably use this.”

He then also then argued that based on their research, many of these potential customers have more than one car in their households for longer drives.

Mazda Says That The MX-30's Measly 100-Mile Range Makes It A Perfect Second Car Wallpaper quality Exterior
- image 867879
Because of this, Mazda is keen on convincing consumers that the MX-30 makes for a perfect second car.

The Mazda MX-30 starts at $33,470. Adding the $7,500 tax credit lowers its price to $25,970. That sounds like a good deal for a second car, assuming that driving for no more than 100 miles for what is still a beautifully-designed city slicker is a good idea.

Mazda Says That The MX-30's Measly 100-Mile Range Makes It A Perfect Second Car Wallpaper quality Interior
- image 867883
Swipe up to determine whether Mazda’s arguments are valid or not.

If you’re still not too keen on its limited range, then the MX-30 comes with what Mazda calls their Elite Access Loaner Program. It’s basically Mazda saying that the MX-30 has such low range, we’re giving you access to one of our gas-powered cars for up to a total of 10 days per year for the first three years of owning the MX-30.

Or if you really want an MX-30 but you also really want good range, then why not wait for the rotary-powered plug-in hybrid/range extender variant? We still have no specs or any definite information about it, but it’s definitely coming. Just don’t expect it to be the RX-7 replacement that you’re hoping for.

Isaac Atienza
Isaac Atienza
Isaac Atienza is a Filipino motoring journalist who joined TopSpeed.com in 2021. He is a car enthusiast who especially thinks that wagons are the best type of vehicle, though sports cars and anything with three pedals also tickles his fancy.  Read full bio
About the author

Related Articles

That Mazda CX-50 You’ve Been Waiting For Is Finally Being Produced

Mazda’s Rotary Engine Returns, But You Probably Won’t Like It

2021 Mazda MX-30

What do you think?
Show Comments
Car Finder:
  • Mazda MX-30