Mazda Says That The MX-30’s Measly 100-Mile Range Makes It A Perfect Second Car
Any better excuses, Mazda?by Isaac Atienza, on LISTEN 02:28
The MX-30 is Mazda’s first attempt at making a purely electric vehicle (EV). Unfortunately, in a world where most EVs have a decent range, the MX-30’s 100-mile range is abysmally low by any measure. As a result, the Japanese automaker’s marketing direction for the MX-30 is that it’s the perfect second car. That statement certainly holds true, if your idea of a second car means having the range of a golf cart.
To be fair, Mazda’s research says that the average daily commute of a typical American is around 30 miles per day. Still, the number of buyers looking for an EV that merely satisfies their commuting needs with barely any wiggle room for more range is very slim. Even a base-level 2022 Nissan Leaf has 49 miles more range, which means it has thrice the range to satisfy an American’s average daily commute.
Speaking to Automotive News Canada, Mazda Canada’s national manager Mark Peyman says:
“We come to market with a vehicle like the MX-30 that has a smaller battery, a smaller footprint environmentally and still meets the range needs of more than 80 percent of the consumers that will probably use this.”
He then also then argued that based on their research, many of these potential customers have more than one car in their households for longer drives.
The Mazda MX-30 starts at $33,470. Adding the $7,500 tax credit lowers its price to $25,970. That sounds like a good deal for a second car, assuming that driving for no more than 100 miles for what is still a beautifully-designed city slicker is a good idea.
If you’re still not too keen on its limited range, then the MX-30 comes with what Mazda calls their Elite Access Loaner Program. It’s basically Mazda saying that the MX-30 has such low range, we’re giving you access to one of our gas-powered cars for up to a total of 10 days per year for the first three years of owning the MX-30.
Or if you really want an MX-30 but you also really want good range, then why not wait for the rotary-powered plug-in hybrid/range extender variant? We still have no specs or any definite information about it, but it’s definitely coming. Just don’t expect it to be the RX-7 replacement that you’re hoping for.