Mazda set to bring Mazda2 hatchback to the LA Auto Show
Mazda’s participation at the 2009 LA Auto Show will now include the Mazda2. With automakers now making a concerted effort to bring in hatchback models to the US market, the Mazda2’s attendance in LA should go a long way in introducing the car to the US.
Right now, the Mazda2 is being sold in a lot of markets all over the world, thanks to a relatively affordable and efficient package, which comes with a number of engine variants including a 1.3 and 1.5-liter gas engine and a 1.2 and 1’6-liter diesel variant.
The car’s entry into the North American market has been widely anticipated after the car scored the distinction of being voted World Car of the Year in 2008.
There’s no word yet as to how much the car will be sold in the US and technical specs have also yet to be released. Nevertheless, the Japanese brand is excited about bringing the car to one of the world’s major auto markets. The car is expected to go on sale at the latter part of 2010, where it will be rebranded as a 2011 model.
Press release after the jump.
The long-anticipated 2011 MAZDA2 will make its North American debut at the 2009 Los Angeles Auto Show next month. Designed and engineered by Mazda, and already an award-winner in countries all over the world, the MAZDA2 brings a level of style and driving dynamics to the North American subcompact segment that no other competitor can offer. The vehicle will be sold in the U.S. and Canada beginning in late 2010.
Takashi Yamanouchi, representative director, president and CEO, Mazda Motor Corporation, will address the media at a press conference, scheduled to begin at 11:05 am, Wednesday, December 2. In addition to a stock MAZDA2, a selection of unique MAZDA2 vehicles will be on display to showcase the car’s creative potential and versatility.
"Bringing MAZDA2 to North America completes the bookends in our lineup," said Jim O’Sullivan, president and CEO, Mazda North American Operations. "With the seven-passenger crossover CX-9 at one end and the subcompact MAZDA2 at the other, Mazda’s lineup now spans the most significant product segments in the industry, and is the strongest, best-designed, best-built we have ever offered. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be the definition of Zoom-Zoom."
MAZDA2 has been a sales and media success in markets around the world, winning 48 awards and being recognized as Car of the Year in more than 20 countries. Additionally, MAZDA2 was named "2008 World Car of the Year," besting all other new cars around the world.
In addition to the North American debut of MAZDA2, Mazda will showcase its full 2010 lineup at the Los Angeles Auto Show, including the MAZDA3, MAZDA5, MAZDA6, MX-5, RX-8, CX-7 and CX-9.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.