Alfa Romeo isn’t the only automaker celebrating an anniversary of sorts at the Goodwood Festival of Speed and even if the other celebrant – that would be you, Mazda – lost out on the front lawn display, the Japanese automaker is nonetheless bringing a nice little surprise of their own.

In their uniquely worded attempt to “Relive your childhood motoring dreams”, Mazda will be bringing a life-sized Scalextric slot-car racing track to Goodwood. And the best part is, attendees of the festival will get the chance to test their driving skills on the track with a choice of some historic Mazdas. Among the cars that will be accessible on the track includes a number of versions of the MX-5/Miata, including some pretty rare models like the 1990 MX-5, the 1992 MX-5 California, and the 10th Anniversary model, the 2000 MX-5

Mazda UK managing director Jeremy Thomson has made it clear that Mazda, in the middle of their 90th anniversary, is planning on making their Goodwood participation as memorable and as exciting as possible. "Mazda will certainly stand out from the crowd with a life-sized Scalextric track to celebrate 20 years of the MX-5, which is still the world’s most popular roadster today," he said.

Press Release after the jump.

Relive your childhood motoring dreams with Mazda at the Goodwood Festival of Speed

  • Relive your childhood motoring dreams with life-sized Scalextric on the Mazda stand
  • Celebrate 20 years of the iconic Mazda MX-5 through the ages
    Hill climb spectacular with MX-5 Superlight concept and MX-5 endurance race car
  • Relive your childhood dreams of playing with a life-sized Scalextric track on the Mazda stand at this weekend’s Goodwood Festival of Speed (1-4th July) which features 20 years of Mazda MX-5.

This year, Goodwood Festival of Speed has added a Moving Motor Show day on Thursday where visitors have the chance to drive cars up the famous Hill climb. Mazda will have the Mazda MX-5 road car available for visitors to drive as well as passenger rides in the MX-5 race car. Held in the grounds of Lord March’s Goodwood estate in Sussex the event has become the world’s largest celebration of motoring culture.

Making its UK debut at Goodwood is the MX-5 Superlight concept, which will feature in the Supercar category on the hill climb. The topless - and windscreen-less - Mazda MX-5 Superlight Version show car made its debut at last year’s Frankfurt Motor Show where it was one of the most talked about concepts. Mazda has no plans to put it into production but has used the Superlight as a showcase for the lightweight technology that it is introducing across its full range of production cars.

Making extensive use of carbon fibre and aluminium, the Mazda Superlight weighs in at 995kg, some 144kg lighter than the heaviest production MX-5. The concept is fully driveable, as Goodwood festival-goers will discover, and is powered by a 125bhp, 1.8-litre turbocharged engine paired with a five-speed manual gearbox.

Mazda will also be competing on the hill climb with a Mazda MX-5 endurance race car. This car will be contesting in a number of Britcar races this year in the UK, including the 24 hour race at Silverstone in October.

Jeremy Thomson, managing director for Mazda UK explained the concept behind the Goodwood show stand: "Mazda will certainly stand out from the crowd with a life-sized Scalextric track to celebrate 20 years of the MX-5, which is still the world’s most popular roadster today."

The life-sized Scalextric track will feature the iconic MX-5 through the ages with the 1st generation 1990 original, the 1992 MX-5 California Special Edition and the 10th Anniversary model showing how the original MX-5 design is still relevant even today.

Joining the historic models will be the 2nd generation Le Mans Limited Edition in orange and green 787B Le Mans-winning race car colours, along with the 3rd generation MX-5 endurance race car celebrating Mazda’s motorsport heritage.

Bringing the Mazda stand up to date is the MX-5 20th Anniversary Edition launched in March and the MX-5 Miyako Special Edition which hits showrooms from 1 July. Visitors to the Mazda stand at Goodwood will have the chance to win one of twenty exhilarating Zoom-Zoom Weekends, themed around style, fun, performance and challenge, in a national prize draw taking place across the UK, until 24th September 2010.

The MX-5 display is surrounded by an MX-5 ‘crowd’ with the strapline "MX-5: Once driven thrills are harder to find" echoing the "Thrillseekers" marketing campaign which is illustrated by some unique virals featuring Zoom Zoom activities such as ‘condor flying’ and ‘lilo rafting’. For more information visit www.mazda.co.uk/thrillseekers or to view the film visit www.youtube.com and search ‘Mazda MX5 Thrill’.

"Mazda’s Zoom-Zoom philosophy is about exhilarating experiences and the thrill of challenges, which the competition winners will experience during an exciting weekend of activity, while enjoying the use of a Mazda MX-5 roadster, Mazda CX-7 crossover or Mazda3 MPS high performance hatchback," explained Claire Andrews, Senior Marketing Manager, Mazda UK.

Source: Mazda

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2 comments:

  (648) posted on 07.5.2010

If they really want to simulate a slot-track race in full scale, one of those cars needs to have 2 tires jammed on each rim.

  (859) posted on 07.4.2010

I wonder how many miatas are out there.... its been a couple of years of constant production...

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