Mazda to Debut a New Vehicle on Xbox Live
With the ever evolving landscape of the auto industry, it’s easy to get left behind on new developments that can be categorized as a "world first".
Believe it or not, that’s exactly what the Japanese automaker is set to do after partnering with Xbox to introduce a new global model as part of the first-ever global live stream of a new vehicle introduction through the Xbox.
“It’s a digitally connected world, so what better way to reach our customers than through a connected platform like Xbox,” Russell Wager, vice president of marketing for Mazda, said.
”We were looking for a way to launch a global product and tie together our five separate reveals. Xbox not only gave us the platform, but allowed us to leverage our digital assets to drive a global audience to view the event.”
Mazda is keeping a lid on what kind of vehicle it’s going to unveil, but fortunately, we won’t have to wait too long to find out. The ground-breaking unveiling is scheduled to take place on June 26th in New York with the festivities being streamed globally, courtesy of Xbox Live, beginning at 9:00 p.m. EDT.
To drum up interest for the talked about debut, Mazda is sweeping through social media, touring the hashtag #GameChanger, alluding presumably to a car that will redefine its market.
Perhaps Mazda is gearing up to unveil the next-generation MX-5 Miata.
For now, your guesses are as good as ours because the whole event is being shrouded in so much secrecy that would make the Pentagon proud.
If you want to be part of the unveiling - and score a chance to win $2,500 and create your own dream trip to a music event of your choice - you can participate in the live broadcast and the accompanying sweepstakes.
Click past the jump to read some history on the MX-5
Mazda MX-5 Miata History
Ah, the MX-5 Miata. Not only is it one of the best inexpensive roadsters ever built, but it is also one of the most polarizing cars ever. Since its debut in the 1990 model year as a compact, flip-up-headlight roadster with a modest 116-horsepower, 1.6-liter four-banger engine car enthusiasts have argued whether it is the truest sports car of the modern era or a “chicks car.”
As the Miata progressed in popularity, its saw significant changes with the biggest changed for the first-generation models being the introduction of a 128-horsepower 1.8-liter engine in 1994. In 1996, the 1.8-liter engine was bumped up to 133 horsepower, thanks to the new OBD-II computer system.
The second-gen Miata debuted in 1999 with all-new fixed headlights and an extra 7 horsepower from its 1.8-liter engine. The introduction of variable-valve timing in 2001 jumped the 1.8-liter engine’s power output to 155 horsepower, but the decision to allow the Miata to pass CARB regulations caused the output to tumble to 142 horsepower before it hit showrooms.
For the 2004 model year, Mazda decided to give its resident roadster the Mazdaspeed treatment by installing a turbocharger, a six-speed manual transmission, 17-inch wheels, a lower and stiffer suspension, massive anti-roll bars and updated shocks. This resulted in a mid-6-second 0-to-60 mph time and racecar-like handling, but also a gut-jarring ride. The 2004 Mazdaspeed Miata lasted only through the 2005 model year.
In 2006, Mazda introduced the third-gen Miata with all-new underpinnings and a new 2.0-liter engine that produced 170 horsepower and 140 pound-feet of torque. This allowed the new Miata to hit 60 mph in just 7.5 seconds.
The third-gen Miata was not only more powerful, but it was also a longer and wider model, which afforded passengers a little more room than previous generations. In 2007, after much begging from Miata enthusiasts, Mazda chose to add an optional hardtop to the Miata’s lineup. Additionally, Mazda had to reduce the Miata’s published horsepower rating to 166, thanks to SAE standards.
The 2009 Miata received some engine tweaks that helped improve the 2.0-liter engine’s mid-range and top-range rpm response. This dropped the Miata’s 0-to-60 mph time down to about 7 seconds. The Miata also received a sharp front end restyling that gave the Miata a cheery smile that we could have lived without.
Mazda lightly refreshed the front fascia on the 2013 MX-5 Miata, but all else remained the same.