Mazda2 Won’t Be Offered In The U.S.
Subcompact hatchbacks such as the Ford Fiesta have plenty of things to brag about. They have excellent fuel economy and they’re easy to park and drive around town due to their small size. And despite being quite small, they have plenty of room for a family of four. When it comes to looks though, subcompacts weren’t made to win beauty contests. Except for the new Mazda2, which borrows its well-proportioned KODO design language from the larger Mazda3 and Mazda6. Styling-wise, I think the Mazda2 is the most appealing subcompact hatch out there. Unfortunately, U.S. enthusiasts who agree with me won’t be able to buy one anytime soon, because Mazda doesn’t want to bring it Stateside.
What a shame, huh?
Although Mazda has sold the outgoing Mazda2 in the U.S. until 2014, the redesigned model won’t follow suit, despite the fact that the new hatch will be built in Mexico. That’s because the Mazda2 was never a big seller in the U.S. and launching a new car wouldn’t make sense with more profitable Mazda products around, said Robert Davis, senior vice president of Mazda USA in an interview.
"We could have had it, but we would have had a number that didn’t make much sense with 600 dealers and with the marketing it takes to launch a new car. I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does," he said according to Auto News.
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Why it matters
Mazda’s decision not to sell the new Mazda2 in the U.S. will likely benefit both the Toyota Yaris and Ford Fiesta, currently the best-selling subcompact hatches in the country. Mazda moved nearly 14,000 units of the Mazda2 in 2014, a 14 percent increase over 2013, but it seems new customers will either have to take it to Toyota or Ford or opt for a bigger vehicle.
U.S. buyers aren’t losing just a good-looking subcompact, but also one that promises to deliver excellent fuel economy of up to 37 mpg combined. On paper, the Mazda2 outguns the Fiesta with the turbocharged, 1.0-liter, three-cylinder, which is estimated to return 36 mpg combined.
There is a bit of good news here, though. A Mazda2-based sedan will make it to the U.S. as the Scion iA.
Read more about the Mazda2 in our detailed review here.
Source: Automotive News