MBUSA Records Best January Sales Ever
Coming off its thirteenth year of consecutive sales increases, Mercedes-Benz USA (MBUSA) today reported sales of 17,069 new vehicles for January 2007, up 36.9 percent from last January making this the best January sales in the company’s history.
In 2006, Mercedes-Benz significantly enhanced its competitive presence in the luxury light truck market with the launch of the full-sized luxury SUV: the GL-Class, which sold 1,815 units in January. The popularity of the M-Class model line continued to build with a 19.8 percent increase compared to last January (2,351 vs. 1,962). As a group, sales for Mercedes-Benz vehicles in the luxury light truck segment continue to gain momentum with an 82.8 percent increase over January 2006.
Other highlights for MBUSA sales in January include a 24 percent increase in its portfolio of passenger cars (12,058 vs. 9,728). Volume for the month was led by the C-Class with 3,928 units sold, a 26.8 percent increase over last January’s 3,098 units. Sales for the E-Class family of sedans and wagons, including those with the new clean diesel technology called BlueTec, grew by 36.9 percent with 3,375 models sold.
As a group, model lines at the high-end of the Mercedes-Benz portfolio — S-, SL-, and CL-Classes — rose 78.1 percent (2,705 vs. 1,519 units) in January. Contributing to this was the popularity of the top-of-the-line CL coupe which was introduced in December (up 279.4 percent) and the continued demand for the ninth generation S-Class (up 125.1 percent).
Separately, the Mercedes-Benz Certified Pre-Owned vehicle program reported sales of 3,609 units, an increase of 17.7 percent compared to last January.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2006, MBUSA achieved an all-time sales record of 248,080 new vehicles, setting the highest sales volume ever in its history and achieving 13 consecutive years of sales growth.