New dealerships should help boost sales of the McLaren 540C and 570S

McLaren’s presence in the U.S. is about to get bigger after the British automaker announced its plan to launch four more dealerships across the Atlantic. The new dealerships will be located in Bergen County, New Jersey; Boston, Massachusetts; Houston, Texas; and Palm Beach, Florida. The opening of these dealerships brings McLaren’s dealership total in North America to 22, while also boosting its tally to 80 dealerships all over the world.

The increased dealership network paves the way for McLaren to offer its growing lineup of models to a bigger customer base in the U.S. The wider reach should make it easier for the supercar brand to exceed the 1,654 units it sold in 2015 across the globe, a record number that slightly exceeded the 1,648 units it sold in 2014. As expected, all four new dealerships in the US will benefit from McLaren’s highly-regarded and personable sales team, as well as its state-of-the-art sales, after sales and retail facilities. It’s still unclear if any of the dealers will boast McLaren’s MSO service, but expect that question to be answered sooner than later.

The British automaker has made it known that it’s set a target of selling 4,000 units . These new dealerships could go a long way in achieving that, but just as important is the fact that the company can rely on its growing portfolio of models to get the jump done. According to the company, McLaren models that will be available in North American dealerships include the 540C, the 570S, the 650S Coupe and Spyder, the 675LT Coupe, and soon enough, the 675LT Spider.

McLaren, in particular, will have high hopes for both the 540C and the 570S, the two cars that make up the company’s newly established Sports Series. When the company decided to build these models, it wanted to target a different kind of customer, specifically those who would have otherwise been priced out of models like the 650S and the 675LT. Both the 540C and the 570S are expected to be the driving forces of the company’s growth mainly because they’re catered to a bigger market, and more importantly, come at much lower prices than any of the other McLarens.

Continue after the jump to read the full story.

Why it matters

These new dealerships may not be a big deal if you look at it from the perspective that it’s only four dealerships. But, that would also be missing the point. Far from just adding new dealerships in the US is that McLaren really is serious about its expansion plans and is walking the walk to prove its intention. I’m not as sure about the rationale behind picking these four locations, but the overlying point is clear and there’s no reason to believe that McLaren will be able to successfully use these new dealerships to gain new customers.

When all four dealerships begin operations, it would bring McLaren’s total number of US dealerships to 22, a number that nobody, even McLaren, probably thought it could reach when it began selling road cars. Remember, as a manufacturer, McLaren’s a relative neophyte compared to the likes of Ferrari and Lamborghini. If you go by history, McLaren’s first road car, the F1, was only introduced in 1989, making the company’s road car ventures just 27 years old in 2016. But, if you really want to be technical about it, McLaren’s real serious venture into the automotive industry didn’t begin until 2010 - just six years ago! - when it was launched as a stand-alone supercar manufacturer. It’s silly to think about it this way, but the first car to come out of this new venture is the MP4-12C, a model that actually didn’t have its own name since McLaren just decided to use the in-house codename of the car as its commercial moniker. It eventually settled into just the 12C, but that little piece of trivia just goes to show how young McLaren is as its own company.

All that is to say that in just 60 years, McLaren already has 22 dealerships in North America and 80 total all over the world. That’s the kind of growth that founder Bruce McLaren would definitely be proud of if he was still alive today. Hopefully, these four new dealerships in the US are just the start of bigger and better things to come for the company. It’s got an impressive lineup of models to offer to the public, and if these cars are as well received as we all expect them to be, then expect more dealerships to pop up in both the US and Canada in the coming years.

2016 McLaren 570S Coupe

2016 McLaren 570S Coupe High Resolution Exterior
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Read our full review on the 2016 McLaren 570S Coupe here.

Press Release

McLaren Automotive continues to strengthen its retail footprint with the opening of four new locations in the US. The appointment of McLaren retailers in Bergen County NJ, Boston MA, Houston TX and Palm Beach FL is an important step in the development of the brand and follows the introduction of the new Sports Series model range, which just arrived in showrooms a few weeks ago.

The four new retailers now offer sales and aftersales facilities for all McLaren models, and they will soon complete their new state-of-the-art retail facilities featuring the latest McLaren visual identity. These locations will provide the ultimate in retail experience coupled with market-leading customer service and personal approach.

Tony Joseph, President of McLaren Automotive North America commented, ‘It is with great pleasure that we welcome these new locations to our retailer network. Each joins us with a wealth of experience in their local markets, and we look forward to having them support the brand during this period of considerable sales growth.’

Retail network growth has been largely driven by the arrival of the 2016 570S Coupe, which starts at $184,900, and customer delivery of the first cars began in December. The new showrooms will also offer models from the Super Series range, which consists of the groundbreaking McLaren 650S in Coupe and Spider derivatives, and the newly-announced 675LT Spider.

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