Rumors about McLaren's plans on building an SUV have been floating around ever since Lamborghini confirmed the Urus, but the Brits aren't likely to give in and follow the trend started by manufacturers such as Porsche->ke1 or BMW->ke178.

In a recent interview, company chief executive officer Mike Flewitt ruled out any chances of seeing an SUV roll out of Woking, quoting the McLaren->ke284 heritage and the brand's desire to remain focused on building sports cars->ke506.

"We genuinely believe we make the best sports cars in the world. We need to remain focused. McLaren is a sports car brand and that's exactly what we're going to remain," Flewitt said in an interview in Shanghai, China, according to Automotive News.

With SUVs->ke145 out of the company's foreseeable future, McLaren will be looking to increase global growth by launching an entry-level model called the P13. Aimed at the Porsche 911->ke282, the "baby" McLaren will go into production next next year.

Additionally, Flewitt stressed that the sports car manufacturer seeks to introduce one new model each year and boost annual sales to 4,000 vehicles by 2017.

Click past the jump to read more about Lamborghini Urus - one of the competitors for this denied McLaren SUV.

Why It Matters

I must admit it's refreshing to see a company hold its own and refuse to step into SUV/crossover territory for the sake of profits. A McLaren SUV would be quite popular in today's market and would most certainly help with the brand's sales plan. The position is likely to change if McLaren ever hits financial hardship but, for now, the Brits seem to be doing to right thing by protecting their image.

Lamborghini Urus

The Urus, Lamborghini->ke44's second venture into the SUV market (don't forget about the LM002), will be put into production in 2017, 14 years after Porsche introduced the Cayenne->ke212 and basically started this trend among sports car companies.

Despite being larger than anything else the Italians have built the past 20 years, the Urus will be instantly recognizable as a Lamborghini. Aggressive styling, angular line, cues seen on vehicles such as Aventador->ke3624 or the Huracan->ke4345, are all present on the concept car. And the production model won't lose most of those features.

Output will also remain into Lambo territory, with the twin-turbo, 4.0-liter V-8 engine expected to deliver around 600 horsepower and more than 650 pound-feet of torque.