At yesterday’s MP4-12C unveiling, Ron Dennis, McLaren’s CEO, declared that the company is planning on building a new sports car that will compete with models like Porsche 911 while also tinkering with the possibility of releasing a successor to the F1 supercar.

In addition to that, if the MP4-12C will be a successful model, McLaren will also produce new versions of the sports car, most probably a convertible and a more powerful version. But Dennis also was adamant in saying that McLaren will never change their philosophy, meaning that models like SUVs or hybrid cars will probably be not included in the company’s line-up anytime soon.

The first units of the 12C will be delivered to customers in Europe in the spring of 2011, followed by a phased distribution to retailers in the Middle-East and South Africa, North America and Asia-Pacific. McLaren Automotive’s long-term strategy is to sell a range of around 4,000 high-performance sports cars by the middle of the decade. This will account for around three and four percent of the global market for premium sports cars.

Continued after the jump.

Up to 1,000 12Cs will be delivered in 2011 validating McLaren’s strategy for a high-quality, performance-oriented sports car that delivers Formula 1-inspired technology. The official order book will open when ‘expressions of interest to purchase’ (1,600 as of March 18) are delivered to launch retailers as they are appointed in the first half of 2010.

The company’s vision for a full range of high-performance sports cars by the middle of the decade, and its commitment to deliver the best quality service and residual values to its customers, has proved tempting for leading luxury car retailers in all markets.

What do you think?
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3 comments:

  (612) posted on 03.22.2010

Porsche is still my bet. But this one has really something to say, of course Porsche is incomparable but Mclaren is one amazing car there’s no doubt about that.

  (418) posted on 03.22.2010

The competition for sports cars are really getting tougher and tougher. If they will make a really awesome car at a price range that is not that expensive, I’m sure that people will get to like their cars. But hey, even if they are expensive, people still love those cars and I am still one of those who dreams of having one of those sports cars in my garage.

  (1333) posted on 03.21.2010

I hope mclaren can beat the hell out of porsche. For sure they’re going to have a hard time beating it.

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