McLaren Posts Record-Setting Sales Numbers In 2015
North American sales accounted for the biggest piece of the company’s sales pieby Kirby Garlitos, on
McLaren’s aggressive expansion plans isn’t happening by accident. The British automaker’s push to roll out new models is partly due to the company’s expanding business profile, which posted record-setting sales numbers for 2015, the third consecutive year that the company has experienced a sales growth.
A total of 1,654 cars were sold by McLaren all over the world, a 0.06 percent increase from its sales volume in 2014. The total is actually just five more than the 1,649 units it sold in 2014, but reading between the lines shows that McLaren’s sales trajectory is still pointed north. Of the total sales, North America accounted for the biggest piece of the pie with 519 units finding new homes throughout the region. McLaren’s dealership in Dallas, Texas posted the most number of McLarens sold among all of the automaker’s dealership all over the world.
That’s a good indication that the British automaker is beginning to get recognized in the U.S. and North America. That continues to be the case in 2016 where sales of McLaren models have continued to increase at a rapid pace. In the first six months of the year alone, 451 cars have already been sold and the company expects to eclipse last year’s total haul sometime in August, with the four “holiday” months still coming.
If that’s not enough to get Woking to smile from ear to ear, the arrival of the volume-driven Sports Series will likely boost McLaren’s sales even further, possibly doubling the total sales figures from last year. If the Sports Series lineup becomes a sales hit among McLaren’s loyal fan base, expectations are that close to 1,100 units will be sold in North America by year’s end, adding to the total projection of 3,000 sold units all over the world.
It’s a great time to be a part of McLaren with the success it’s been pulling in with the record sales. More importantly, this hot run is proof that the British automaker’s long-term Track22 plan is coming at the right time.
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Why it matters
When McLaren Automotive was launched in 2010, there weren’t a lot of people who thought that the company would grow to this degree this quickly. Even if you look at the company’s sales volume in 2015, it’s not going to your mind away. But you also have to consider circumstances here. The road car division is just over five years old and yet, it’s already on its way to becoming one of the most popular exotic car brands in the world.
So yes, this is a big deal for McLaren, especially when you consider that it has already sold more units in North America in the first half of the year (451) than the total sales number of the McLaren 12C back in 2011 (400).
McLaren obviously benefits from having one of the most aggressive research and development divisions in the entire industry. The automaker has relied heavily on that to not only expand its lineup, but also offer super exotics like the McLaren P1 that is considered one of the finest cars in the world today.
At this rate, expect 2016 to be McLaren’s real banner year as sales numbers are expected to double with new models being launched soon. This is also the year when the company unveiled its long-term strategy, one that as the days go by, looks more and more realistic. It’s a good place to be in for McLaren and I’m sure that the automaker knows that. It’s a big reason why the company is shooting for the stars with the expansion of its lineup. It knows that the “McLaren” name is well on its way to becoming one of the most respected performance brands in the world, if it’s not there already.