The Woking brand lays out the next seven years

With the number of millionaires and billionaires surging in the past decade, the demand for ultra-high-end supercars is also on the rise. As such, manufacturers are scrambling to churn out the best four-wheeled speed machines they can muster. That includes McLaren, which just outlined its £1.2 billion, seven-year business plan.

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One of the milestones includes a strong move to hybrid powertrains across its sportscar and supercar lineup within the next seven years.

McLaren revealed its latest business plan at the 2018 Goodwood Festival of Speed, providing a framework of how the brand would evolve between now and 2025. McLaren calls it the Track25 plan, and it takes the next step beyond the Track22 plan revealed back in 2016 at the Geneva Motor Show.

“Track25 sets out a clear roadmap for future vehicles, production, and technology that will allow the brand to continue to position itself as a major global player in the sportscar and supercar market,” McLaren stated in a press release.

One of the milestones includes a strong move to hybrid powertrains across its sportscar and supercar lineup within the next seven years. This will include the latest “augmented driving features,” which will be used to create battery systems that offer lower overall weight and faster recharge times. Eventually, McLaren says its goal is to provide more than 30 minutes of electric performance at racing speeds using these new systems.

McLaren also reiterated its commitment to lightweight materials technologies, which includes a £50 million investment into the up-and-coming McLaren Composites Technology Centre. Further technology updates will include “enhanced cyber protection, improved vehicle tracking, and over-the-air (OTA) software updates.”

As for the mechanical bits, McLaren says it will continue the mid-engined platform and layout into the foreseeable future, with the lineup freshened by 18 new models and model derivatives in the coming years. The company also predicts production will see a significant boost, up an additional 75 percent to roughly 6,000 units annually in the same time period. As before, each model will be built at the McLaren Production Centre in Woking, England.

2014 McLaren P1 High Resolution Exterior Wallpaper quality
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McLaren P1 2.8 Seconds
Most exciting, however, is the anticipated release of the successor to the incredible P1 hybrid hypercar.

Most exciting, however, is the anticipated release of the successor to the incredible P1 hybrid hypercar. No additional details were revealed, but it’s safe to assume the new halo vehicle will bring hybridized power, insane speed potential, spacey good looks, and an astronomical price tag.

Critically, McLaren says it will also expand into new markets, such as Russia, India, and Central/Eastern Europe, while simultaneously expanding its existing market presence around the world. All told, McLaren says it would like to add another 14 retailers to its exiting network of 86 retailers.

It all sounds pretty good, no? The brand already proved it could make the hybrid thing work wonders with the P1, and with advanced tech and materials to back the expanded vehicle lineup, we’re optimistic about McLaren’s future.

That said, we have to mention that significantly expanded production numbers could cheapen the brand perception a bit. Granted, McLaren was already heading towards a slightly more accessible platform with the release of the Sport Series, but still, a 75-percent production increase is no small potatoes.

Regardless, we can’t wait to see what the folks from McLaren have in store.

Further Reading

2014 McLaren P1 High Resolution Exterior
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Read our full review on the 2014 McLaren P1.

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Read more McLaren news.

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Read more Goodwood Festival of Speed.

Press release

At today’s Goodwood Festival of Speed, luxury British sportscar and supercar maker McLaren Automotive has announced its ambitious, wide-ranging business plan that will take the company to its fifteenth anniversary.

Track25 is an evolution of the Track22 plan that was first launched at the Geneva Motor Show in 2016 and the updated plan now includes significant new milestones.

Track25 sets out a clear roadmap for future vehicles, production and technology that will allow the brand to continue to position itself as a major global player in the sportscar and supercar market.

McLaren is committed to ensuring that its sportscar and supercar range will be hybrid within seven years. True to the spirit of pushing the boundaries of technology to benefit drivers, McLaren will also evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track.

The company will also continue its drive to win the new supercar ‘weight race’ by ensuring, as it does today, that each of its products is the lightest in their segment. This complements a £50m investment in developing and manufacturing the future of lightweighting technology with the soon to-open McLaren Composites Technology Centre (MCTC). Once fully operational, the MCTC will mean around 57 per cent of vehicle content by value will be UK sourced.

Having launched the world’s first ever petrol-electric hybrid-hypercar five years ago with the iconic McLaren P1TM, fittingly McLaren plan to unleash its successor as part of the Track25 plan.

While staying faithful to the core idea of creating and hand-assembling the world’s best drivers’ cars, McLaren will remain focussed on crafting mid-engined sportscars and sportscars.

Investment in 18 new models or derivatives will help lift production by almost 75 per cent over current levels to around 6,000 cars a year by the middle of the next decade. As now, all will be hand-assembled at the McLaren Production Centre in Woking, England.

Alongside a focus on the on-track and on-road experience, McLaren will introduce technologies designed to improve the owning experience. Cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates, allowing McLaren customers to benefit from new features without the need for inconvenient downtime at retailers.

Currently retailed in 31 markets around the world through an 86-stong retailer network, McLaren Automotive is looking at both expanding in existing markets as well as evaluating several major new markets including Russia, India and Central/Eastern Europe. Rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.

“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1TM,, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience.

“As a global brand we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow. While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests.”

Mike Flewitt, Chief Executive Officer, McLaren Automotive.

The largest part of the McLaren Group, McLaren Automotive has a global workforce of around 2,300 people with headcount expected to remain broadly stable until 2025 across offices in the UK, US, Bahrain, China, Singapore, Japan and Spain.

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