McLaren Squares off with Lamborghini and Ferrari; 13 new models planned

2011 - 2013 McLaren MP4-12C
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McLaren is winding up for the pitch and ready to hit one out of the park against fellow rivals, Ferrari and Lamborghini. Not only is their newest supercar - the MP4-12C - sold out for the next three years, but the British manufacturer is also planning to invest as much as $1 billion in developing and marketing a range of sports cars.

In a recent interview, Antony Sheriff, McLaren Automotive’s managing director, said that the company plans to unveil 13 models and variants in the coming years. The company is also planning to open 35 dealerships worldwide this year, including nine in the U.S. This plan has already been put into place with the opening of the new Hyde Park London boutique showroom just this week.

The development of the MP4-12C cost the company about $320 million and it was followed by a track version, the GT3. Next, we’ll get a Spyder version which will be launched next year and a "baby" model that will take on models like the Porsche 911. That’s a total of four models, so the other nine are still hidden in the bull pen. We’re assuming we will also see a Spyder and Racing version of the future "baby" model as well. Two more down, seven to go.

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Source: Bloomberg

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8 comments:

  (600) posted on 06.30.2011

If that’s the case, I bet the next upcoming years would be exciting as ever. I can’t wait for McLaren to create a wonderful creation just like the MP4-12C.

  (302) posted on 06.28.2011

I think that it would actually be an unwise move coming out from McLaren about this one. While it is true that they are more than capable of building those, it is not easy to market them as a whole.

  (798) posted on 06.27.2011

Ha, McLaren is definitely asking for an arms race now. But that development would certainly be very exciting. I wonder what kind of models they would be able to produce.

  (594) posted on 06.27.2011

I think that this one would actually be a good idea, considering that McLaren is already behind these other companies in terms of development. But I don’t think that it will be able to compete with other cars.

  (320) posted on 06.24.2011

I wonder how they would pull that one of. That number of projects seems to be quite a tall order, and if I can remember, they actually struggled a lot with the MP4-12C

  (384) posted on 06.24.2011

Well now, it seems that the car wars are heating up once again. Imagine that, 13 models in just a few years. I wonder how Ferrari would challenge this one.

  (399) posted on 06.24.2011

Well, its kind of a good news knowing that they will be making newer version. I wonder if this time they are going to remove the top speed of their car. I was thinking on how this car will perform.

  (434) posted on 06.24.2011

As expected from this car it has an impressive power and it’s quite interesting to see them debut a 13 models this year! I can smell that McLaren is serious to compete against the Lamborghini and Ferrari! I wonder of these two car brand have future production plans as well.

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