It looks and sounds awesome, if you can afford it

Winter driving experiences have become the rage these days as more and more high-end automakers have taken to the coldest parts of the world to offer customers the chance to drive their high-performance machines in the snow. Lamborghini already has its Winter Academy. Jaguar Land Rover has its Classic Ice Driving School. Even Porsche has its Driving Experience Winter. Now, McLaren is joining in on the winter escapades with the launch of the Pure McLaren Arctic Experience.

Anybody who is familiar with these programs know the similarities among all of them. One is that all these programs are set in some far-flung location, mostly somewhere around the Arctic Circle. Porsche’s Driving Experience Winter, for instance, is located in Levi, Finland, north of the Arctic Circle. For its part, McLaren’s Pure McLaren Arctic Experience will be located nearby in Ivalo, Finland.

Other than its location, the winter driving school is set up with plenty of activities for those willing to pay a premium to join in on the adventure. According to McLaren, participants will be treated to the finest luxury accommodations in the area, not to mention some time spent in a husky safari and snowmobile expeditions to God-knows-where. But the real highlight of the the Pure McLaren Arctic Experience is the opportunity to drive the McLaren 570S under the watchful eye of a team of professional drivers. Not only will participants get a chance to enjoy the unique driving experience that only a 570S can provide, but they can also learn a number of tips and tricks on how to drive in snowy and icy conditions.

There’s a lot to like about McLaren’s Pure McLaren Arctic Experience. Sadly, the cost to join the program isn’t one of them. Those who want to partake must shell out over $15,000, and that doesn’t even include the round-trip flight to Finland. Everything else though is covered, so at least those who pay for the program won’t have to worry about lodging, meals, and airport transfers.

Continue after the jump to read the full story.

It’s an adventure worthy of McLaren’s status

I’ve never been to any of these winter driving academies, so I can’t speak as someone with first-hand experience of what goes on during these programs. What I can tell you is that if I had the time and money, I’d sign up for them in no time.

McLaren’s program covers a lot of things, even those that I didn’t expect. The chance to drive the 570S is pretty enticing, but the husky safari and the snowmobile expeditions are a nice touch too. The luxury accommodations are to be expected considering that the cost for signing up is incredibly high.

In the end though, it really boils down to how bad you want to participate in the program. If money isn’t an issue, then I’m not going to dissuade anybody from going. Go do it and have some fun while you’re at it. But if the finances are tight, better save up as early as now to get in line.

Read our full review on the 2016 McLaren 570S Coupe here.

Source: McLaren

Press Release

Pure McLaren announces its first ice driving experience – Pure McLaren Arctic Experience
Set 200 miles into the Arctic Circle in one of the most expansive winter testing facilities in the world
The only winter driving experience to feature the McLaren Sports Series
Pure McLaren has announced its inaugural ice driving experience, taking place in January 2017. Set against the backdrop of northern Finland, 200 miles into the Arctic Circle, Pure McLaren Arctic Experience will be the only ice driving programme in the world to offer the thrill of the multi-award winning McLaren Sports Series.

The programme is designed to give guests an extraordinary experience on snow-covered roads and ice track. Like all Pure McLaren events, the exhilarating programme is tailored to the driver’s needs to help them achieve their goals, whether that’s mastering the infamous Scandinavian flick or building their confidence in challenging driving conditions. The team of professional driver coaches from Pure McLaren are working with renowned winter testing facility Test World, a leading proving ground based in Ivalo, Finland, to provide one of the most varied ice driving experiences available. Test World’s expansive grounds coupled with Pure McLaren’s professional drive team provide a safe and secure environment to learn and practice in.

Guests will experience the multi-award winning McLaren 570S Coupé,tackling a variety of track configurations, encompassing both ice and snow surfaces. The exhilaration continues away from the track with Pure McLaren teaming up with local travel provider Luxury Action to offer an exciting programme of winter activities, including a husky safari and snowmobile expedition. Accommodation will be provided in the beautiful Jávri Lodge, the former home of the President of Finland. Here guests will enjoy the very best of Finnish hospitality in a remote location nestled within the untamed Lappish wilderness. Built by Urho Kekkonen, the longest serving President of Finland, it is set amongst vast lakes and forests and is in an ideal position for viewing the Northern Lights.

The Pure McLaren Arctic Experience will take place from January 15 to February 3, 2017 and offers groups of up to 14 guests a three night stay. The event is open for drivers and non-drivers, McLaren owners and non-owners and will be the first Pure McLaren activity of a busy 2017 schedule.


Vehicle info
Further information 570S Coupé
Ivalo, Finland
Transfers from Ivalo Airport to JávriLodge are included
Winter wear provided suitable for the environment
Prices start from £12,500 per person

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