McLaren to target Porsche customers with MP4-12C
Contrary to popular belief, McLaren is setting its sights on targeting Porsche customers as opposed to Ferrari owners. Anthony Joseph, the company’s chief of its North American division, made that pronouncement, saying that McLaren and Porsche share a common approach in their preference to build cars that promote “substance over style”.
The MP4-12C has already generated a ton of interest from prospective customers and while the cars have yet to be delivered to any owner, the interest is substantial enough – about 2,700 prospective customers – that McLaren is optimistic in meeting its target sales figure of 1,000 models in the supercar’s first year production.
The MP4-12C is set to go on sale at the beginning of next year – the US is expected to start selling them in the summer of 2011 - with a sticker price of $230,000.
Given that Porsche models cost significantly lower than the MP4-12C, we don’t know how successful McLaren is going to be in targeting Porsche owners. But while the price tag may be a little too high, McLaren’s got one thing going for it: the MP4-12C is one sweet ride, and if you’ve got money to buy a Porsche, adding a little more money for the chance to drive home with an MP4-12C should be worth the added expense.