Mercedes-AMG Has No Plans To Build Own Hypercar
As Ferrari, Porsche, and McLaren continue to reap the benefits brought about by their respective hybrid hypercars, questions on whether a fourth automaker would join the party have grown louder in recent weeks. Mercedes-AMG has been tipped as one of the likeliest candidates to enter this market, but unfortunately, the German automaker has no plans of doing it in the foreseeable future.
Speaking with Autoblog at the Los Angeles Auto Show, Mercedes-AMG chairman Tobias Moers put any thought of seeing a Mercedes-AMG hypercar to bed, essentially saying that it’s not a priority for the company “in the near future.” Moers added that even if the company is interested in developing its own hypercar, it just doesn’t have the engineering capacity to do it.
It’s also not part of the company’s current list of priorities. So, instead of going down a road that is unlikely to lead anywhere, Mercedes-AMG is focusing its attention on strengthening its presence in its most important markets, namely China, Europe, and the US. The demand for Mercedes-AMG models in those markets has reached a point wherein the company’s already moved the production of its V-12 engines to a different - and much bigger - facility in order to satisfy customer demand for cars that use the engine.
The company is also keen on expanding its existing models by offering sportier variants, including the family of GT models. This plan certainly ties into what the company has been doing recently. In 2015 alone, Mercedes-AMG has rolled out a number of new models, most recently the SL63 and SL65 AMG models at the Los Angeles Auto Show. The company is also hard at work developing the next-generation E-Class, which is tipped as being one of the most evolutionary model jumps from one generation to another in the company’s history.
As awesome as a Mercedes-AMG hypercar sounds, it’s unlikely that the German automaker will change its stance anytime soon. It’s got so much on its plate already that it doesn’t need to dive into something that’s going to take a lot of time, money, and resources to develop. The company would rather spend all those on things that will have a positive effect on its bottom line.
Continue after the jump to read the full story.
Why it matters
With so much on its plate, it’s easy to see why Mercedes-AMG is shying away from building its own hypercar. Simply put, it’s not a priority at the moment because the company would rather focus its attention on expanding its business instead of building a halo car that’s traditionally built for branding purposes. A lesser known company looking to establish itself in the market may be more inclined to pursue that road, but don’t expect Mercedes-AMG to do something similar any time soon.
Right now, it doesn’t make sense from a business perspective, not when the company is in a hotly contested battle with the likes of BMW and Audi for global market shares. That’s not even counting the gains that companies like Lexus and Jaguar have made it since they’ve become players in this market. Obviously, the increased interest in premium cars means that Mercedes-AMG needs to focus its attention in this segment before it can even think about building a hypercar. That’s the price of doing business. When it comes to down to it, the German automaker is doing what’s best for business right now. That doesn’t mean that it’s never going to change; it just won’t happen anytime soon.
So for those who have been waiting for a Mercedes-AMG hypercar that can take on the likes of the Ferrari LaFerrari, Porches 918 Spyder, and McLaren P1, prepare to have your bubbles burst. Straight from the mouth of its chairman, Mercedes-AMG will not be joining the hypercar party. At least not yet.
Read our full review on the Mercedes-AMG Hypercar here.