Mercedes-Benz, Audi and Volkswagen show new logos to encourage social distancing
Coca-Cola and McDonalds have also joined the campaignby Ciprian Florea, on
The COVID-19 pandemic is in full blast and many countries have closed borders and asked citizens to stay home to help contain the spread. All sorts of companies around the world are joining these efforts with new logos that promote social distancing. Mercedes-Benz, Audi, and Volkswagen are among them, having launched redesigned logos on social media platforms.
Audi’s familiar four-ring logo displays separate rings now and includes the message "Keep distance." Mercedes-Benz did a similar thing with its star symbol. Usually a tri-star that extends into a circle, the logo now shows a smaller star that no longer makes contact with the outer ring. Finally, Volkswagen proceeded to separate the V and W inside their logo, while displaying the message "thanks for keeping your social distance."
Brands like Coca-Cola and McDonalds have also joined the campaign by changing their logos. Nike chose to keep its logo unaltered (which makes sense given that it’s a one-element image), but launched a social media campaign with the message "play inside, play for the world."
As of April 1, 2020, there are 861,305 confirmed cases of COVID-19, nearly 200,000 of which are in the United States. 42,365 deaths have been reported, while 178,718 cases have healed.