Mercedes Boosts CLA-Class Stock in the U.S.
Mercedes-Benz increased production capacity for the CLA four-door coupe back in May 2014 in an attempt to increase the dwindling supply that has affected U.S. sales recently. The increased production proved a huge hit, as sales peaked in July and August. Today, Daimler is taking is a step with CEO Dieter Zetsche confirming the U.S. will get additional CLA sedans, but he refrained from giving specific numbers, Automotive News reports.
Zetsche hopes the additional units will help increase CLA sales in the U.S., a market that has been affected by a tight supply since spring 2014, after the initial allocation sold out. "We could have sold twice as many vehicles, easily, compared to our planning," he said at a press event.
CLA sales in the States peaked at 4,895 units in October 2013 and dropped below 2,000 examples starting February 2014. Deliveries picked up to more than 2,000 units a year in July and August after recording a 1,214-unit low in May, but the Germans are far from meeting U.S. demand.
The baby CLS is made at the Kecskemet factory in Hungary, which added a third shift in May 2014.
Click past the jump to read more about the Mercedes CLA-Class.
Why it matters
Mercedes-Benz is losing big bucks in the U.S. as we speak. It’s the kind of bad news no company wants to hear, but there’s some good news in there as well. It seems the CLA has been received with more enthusiasm than Mercedes initially predicted, which means the sedan will become a sales hit as soon as supply meets customer demand. It’s all down to how long it takes for the Germans to start shipping at least 1,000 extra CLAs to the United States on a monthly basis.
Introduced at the 2013 Detroit Auto Show, the Mercedes-Benz CLA marked the birth of a new automobile niche. Essentially a shrunken CLS, the CLA is a compact four-door coupe that sports an extremely aerodynamic body and a luxurious cabin. Although it’s available with an array of engines in Europe, the CLA comes with only one powerplant in the U.S. Sold as the CLA250, the compact is motivated by a turbocharged, 2.0-liter, four-cylinder rated at 208 horsepower and 258 pound-feet of torque. The unit mates to the company’s seven-speed dual-clutch transmission and features a stop-start function for improved gas mileage. Pricing begins from $29,900.
Customers looking for more power can opt for the CLA45 AMG. A lot more aggressive in appearance, the AMG-prepped sedan benefits from 355 ponies and needs only 4.4 seconds to reach 60 mph from a standing start. The CLA45 AMG retails from $47,450.
Source: Automotive News