Mercedes EQ Trademarking Scheme Reveals up to Seven Trim Levels Per Model
That’s a lot of trim levels for one specific modelby Kirby Garlitos, on
If it wasn’t obvious before, it sure is now. Mercedes-Benz is going all-in on its EQ line of electric vehicles. The latest proof comes in the form of trademark filings the German automaker has made in North America. For the record, Mercedes parent company Daimler has filed trademarks for the EQA 200, EQA 250, EQA 260, EQA 300, EQA 320, EQA 350, and EQA 360 names in Canada. Additionally, it also filed for the EQB 200, EQB 250, EQB 260, EQB 300, EQB 320, EQB 350, and EQB 360 names in the U.S. All of that comes on top of trademark filings filed in 2016 for the EQA, EQC, EQE, EQG, and EQS names in the U.K. back in 2016. Yeah, Mercedes’ future is all about the EQ now.
|EQA 200||EQB 200|
|EQA 250||EQB 250|
|EQA 260||EQB 260|
|EQA 300||EQB 300|
|EQA 320||EQB 320|
|EQA 350||EQB 350|
|EQA 360||EQB 360|
Judging by the trim levels, it looks like the EQA will have more than just one version when it launches in the next few years
That’s a really long list of trim levels for one specific model, isn’t it? We already know that the EQA is going to be an electric hatchback. Mercedes even showed it in concept form at the 2017 Frankfurt Motor Show, using the same name in the process. Judging by the trim levels, it looks like the EQA will have more than just one version when it launches in the next few years. There’s a possibility that Mercedes won’t use all the trademarks it filed so we shouldn’t expect all seven trim levels to be used at the same time. Perhaps it’s possible that we see somewhere around three or four different trim levels for the EQA at some point.
The EQB, however, is still a mystery. We know that it’s not going to be a crossover because that space is already taken by the EQC, the first EQ-badged electric vehicle to debut. That’s happening later this year. The EQB, though, puts us in a bit of a bind. Based on the German automaker’s track record, it’s reasonable to expect that the EQB will be a compact sedan, possibly the electric version of the C-Class? The other possibility is a five-door hatchback that’s similar to the B-Class. I know that Mercedes hasn’t put that much attention on the B-Class in recent years, but if we follow the automaker’s use of model names, there’s symmetry with the “B” designation on both models.
The massive list of trademark filings gives us a clear sign of how invested Mercedes is in growing its new EQ electric brand
Here’s what we know at this point. The massive list of trademark filings gives us a clear sign of how invested Mercedes is in growing its new EQ electric brand. Parent company Daimler is even using it on smart models, as we saw with the respective debuts of the smart EQ ForTwo, EQ ForTwo Cabrio, and EQ ForFour at the 2018 Geneva Motor Show.
It may be a little premature to say, but the EQ electric brand may have the biggest future in Mercedes among all of its brand lineups. The German automaker has invested in it in ways we haven’t seen from the company in recent years. This massive list of trademarks adds weight to that belief. And, while we’re at it, there’s also the question of figuring out what the EQE, EQG, and EQS all mean. If we follow the same line of thinking as we did in connecting the EQB to the B-Class, it’s possible that these are the names that Mercedes will use for its upper-segment models, Are you as excited as me to see all-electric versions of the E-Class, G-Class, and S-Class, all guised under the EQ brand?
Read our full review on the 2017 Mercedes-Benz EQA Concept.
Read our full review on the 2016 Mercedes-Benz EQC Concept.
Read our full review on the 2020 Mercedes-Benz All-Electric SUV.
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