Mercedes Files Trademark for a New Naming Scheme
Here we go again…by Mark McNabb, on
Mercedes has filed trademarks in Canada and other counties for a new two-digit naming scheme for its vehicles. This comes after the automaker revamped its nomenclature just a few years ago. The proposed new system dumps the three-digit system that corresponded to non-AMG models. Now all Mercedes models will have a two-digit name. Mercedes will use numeric names ending in 0 as markers for standard vehicles, while Mercedes-AMG models will end in 3.
As an example, the CLA-Class would have the Mercedes-Benz CLA 40 and the Mercedes-AMG CLA 53. Making the new nomenclature more confusion is the fact the numeric identifiers don’t actually mean anything; they don’t correspond to engine displacement or horsepower.
Mercedes’ patent filing in Canada includes the A 40, CLA 40, SLC 40, SLC 50, and GLE 50 for the “standard models” and CLA 53, G73, and S73 for those high-performance models with an AMG badge. Perhaps even more important than the new nomenclature is that S73 name. The 73 is new and, according to Auto Guide, likely signals the rumored performance hybrid variant of the S-Class is happening. The super saloon is expected to boast 805 horsepower from a 4.0-liter V-8 backed by an electric motor.
Auto Guide continues to speculate about Mercedes’ last Canadian filing of “Turbo 48.” The website theorizes the new name is a drivetrain variant that will combine turbocharging with a 48-volt mild hybrid system and be available in a wide range of Mercedes models. Apparently, the Turbo 48 designation won’t be constrained to specific engines, but rather just signifies their forced induction and mild hybrid system.
As for the G73 model, that would be the Mercedes-AMG version of the new G-Class. Mercedes has promised a new AMG-ified G-Wagen would arrive for the 2019 model year, so the patent filing makes perfect sense. AG speculates Mercedes will debut the new high-performance SUV at the 2018 Geneva Motor Show come March.
Read more Mercedes-Benz news.