Are you the next winner winner, chicken dinner?

Do you have a smartphone, a finger, and an astounding amount of free time? Then you could very well win a pumped-up German luxury two-door in Mercedes’ latest promotion.

Continue reading for the full story.

The Full Story

2017 Mercedes-AMG C43 Coupe Unveiled High Resolution Exterior
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The German brand is calling it “Last Fan Standing,” and the principle is identical – the last one to keep in contact with the auto takes it home as a prize. However, this time around, the competitors can be anywhere, and every one of them has their finger on their smartphone.

Some of you out there might be familiar with that old car dealership promotion called “Last Man Standing,” wherein participants would place their hands on a car, and the last person to remain in contact with the auto took it home as a prize. It’s a game of patience and determination and calling into work sick the next day because dammit you’re gonna win this thing, and now, Mercedes is giving us a new digital version.

The German brand is calling it “Last Fan Standing,” and the principle is identical – the last one to keep in contact with the auto takes it home as a prize. However, this time around, the competitors can be anywhere, and every one of them has their finger on their smartphone.

“This new digital version requires players to use their fingers to follow a virtual Mercedes-AMG C43 Coupe around a smartphone screen until their patience or attention gives way,” Merc explains in a press release. “However, the original rules remain the same: lose contact with the car, you’re out. The last person touching the car wins it.”

Participants will be able to monitor their progress thanks to a real-time counter on the screen that displays the number of contestants currently playing the game and how long the game has been going on. To get into the mood, Merc is dropping an interactive training game that’ll help would-be players practice tracking the AMG Merc as it moves across the face of their smartphone.

2017 Mercedes-AMG C43 Coupe Unveiled High Resolution Exterior
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Players who share on Twitter that they're participating are granted a five-minute “timeout” whenever they want.

Official registration kicks off on game day, Sunday, February 4th, between 12:00 AM and 6:25 PM EST. If you’re interested, visit LastFanStanding.com to check it out. While there, you’ll also be able to find tips and advice on how to win, including phone charging suggestions and how to execute a bathroom break.

Additionally, players who share on Twitter that they’re participating are granted a five-minute “timeout” whenever they want.

The car itself is worth some $63,140, and the lucky winner will also receive roughly 20 grand extra to cover the various taxes and fees. The winner can also choose another Merc model if desired, but it’s unlikely you’ll get your hands on the Project One.

As a reminder, the Mercedes-AMG C43 comes equipped with an AMG-tuned 3.0-liter V-6 stuffed by two turbochargers to produce a total of 362 horsepower and 384 pound-feet of torque. Output is routed through a nine-speed automatic transmission and AWD system, with the 0-to-60 mph sprint completed in 4.6 seconds.

References

Mercedes C-Class

2017 Mercedes-AMG C43 Coupe Unveiled High Resolution Exterior
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Read our full review on the 2016 Mercedes-AMG C43.

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Read more Mercedes-Benz news.

Press release

Jan 26, 2018 – ATLANTA — For Mercedes-Benz USA (MBUSA), this year’s big game is actually called "Last Fan Standing," and you can bet this chance to win a coveted Mercedes-AMG high-performance sports car will go into overtime! While New England and Philadelphia wage the ultimate battle for this year’s professional football championship title, thousands of dedicated Mercedes-Benz fans across the U.S. will have to fight the distractions of an exciting game, hilarious advertisements and a jaw-dropping halftime performance to keep their eyes, and fingers, on the prize.

"Last Fan Standing" is a modern take on a classic challenge in which contenders test their patience and stamina in the hopes of winning a new car by being the last person with a finger planted on the vehicle. This new digital version requires players to use their fingers to follow a virtual Mercedes-AMG C43 Coupe around a smartphone screen until their patience or attention gives way. However, the original rules remain the same: lose contact with the car, you’re out. The last person touching the car wins it. As the game difficulty progresses and contestants drop out, a live counter will show the number of players remaining and how long they’ve managed to hang onto the Mercedes-AMG C43 Coupe.

"We wanted to get beyond the traditional game-day executions and do something that was more reflective of the social co-viewing phenomena that game day has become with people alternating between watching the big screen and socializing on the small one," said Drew Slaven, vice president of marketing for MBUSA. "Earlier this year we launched a digital campaign for our high-performance Mercedes-AMG models called ’Join the Obsessed’ and that’s what inspired Last Fan Standing. So, may the most obsessed win on February 4."

Participants who are raring to go will have plenty of time to practice before the official competition starts at 6:30 p.m. EST (the scheduled kickoff time) on Sunday, Feb. 4. Beginning Jan. 31, players can hone their "digital" dexterity through an interactive training game that allows them to practice tracking the car across their phone’s screen, set up reminders and invite their friends to play by visiting LastFanStanding.com. On game day Feb. 4th (12:00am – 6:25pm), players can officially register and read-up on tips and tactics for success, such as phone charging advice, tackling bathroom breaks and more.

After registering on Feb 4, players who share on Twitter that they’re joining the game can score a one-off, five minute "timeout" to use at their convenience – a real lifesaver for a challenge that could last long beyond the football game’s final whistle.

(Atlantans will probably recognize the football field that the vehicle traverses – it’s the Mercedes-Benz Stadium, site of the 2019 Super Bowl.)

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