Mercedes Launches C-Class "Silent Night" Commercial: Video
Just as Christmas is finally ready to descend on our weary but grateful souls, automakers left and right have been on a commercial rampage, touting their models in TVCs with the hope of getting some Yuletide love. Mercedes-Benz isn’t immune to such strategies and the company proved as much by releasing the “Silent Night” commercial promoting the C350 e Plug-In Hybrid’s ability to balance its gas engine and electric motor.
The commercial starts off in a snowy landscape, capturing a downtrodden man pulling a recently cut-down Christmas tree. Before any of us can feel bad for the poor dude, the scene immediately shifts to the C 350 e Plug-In Hybrid speeding along and lugging its own tree, while rock music starts blaring. Care to guess where this is going? A few quality angles go by and the hybrid sedan passes a sign that says “Elektra”. Just as quickly, the music stops and the car goes eerily quiet as the lights go up in a surprisingly desolate Christmas village. This is Mercedes’ way of showcasing the aforementioned hybrid technology on the sedan, because as soon as the C 350 e Plug-In Hybrid exits the village, it roars back to life as it speeds past a rock band playing a rock version of “Silent Night”.
It’s not the best car commercial I’ve seen this holiday season, but for the purposes of getting its message across, I’d say that Mercedes accomplished that.