It didn’t take long for Mercedes to roll out their first ad campaign featuring their new slogan "The best or nothing" that will be used, together with a re-design of Mercedes’ iconic ’three-pointed star’ logo, to further enhance and bolster the automaker’s already high standard of quality.

Simple and straight to the point, Mercedes’ new slogan doesn’t roll around the bushes with what it tries to accomplish and the new campaign’s first commercial is no different from the encompassing theme of what the brand’s direction is. What started as a dream of making the first automobile has turned into a life mission centered around the goal of innovation, dedication, and responsibility to the customer - now and forever more.

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Source: Wall Street Journal

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8 comments:

  (762) posted on 07.8.2011

Mercedes is indeed a true and best creators of automobile. I mean, all their creation has done a great part in innovating the car industry. The best of the best.

  (507) posted on 05.27.2011

Well, what can we expect from Mercedes but all the bet cars! Watching the video let us know on how iconic is this and its evolution through the days passed

  (377) posted on 09.22.2010

Not going to lie...my mother’s E class has had a malfunction message on her dash since the first week. Dealer was never able to fix it.

  (555) posted on 07.29.2010

Hopefully GM brings out a commercial, advertising to viewers that their cars are better.

  (407) posted on 06.17.2010

Mercs has been around for decades. Their vehicles achive a lot of awards, there is no doubt Mercs are the best car to roll out of the concretes.

  (666) posted on 06.17.2010

It seemed that the new commercial of mercedes has been a dream come true. Well, that is probably happening because Mercedes is really improving when it comes to a new technology.

  (313) posted on 06.16.2010

The fascination campaign will kick off a whole series of new brand campaigns slated for this year, and each will communicate a specific aspect of the Mercedes-Benz brand’s ‘Culture of Driving’.

  (228) posted on 06.15.2010

I can’t wait to see the newly redesigned MB star. Every now and then MB is producing a high standard of quality cars. That’s why even the old model of Mercs are still rolling out of the streets.

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