Mercedes planning AMG awareness campaign
AMG. 3 letters that speak volumes. The moment you think of ’AMG’, what comes to your mind? their latest obsession with diesel -or their latest SLK 55 model thats got the petrolheads talking? But what do those 3 letters mean??
Not many of us know, and thats the bitter truth. It stands for Aufrecht Melcher Großaspach. In order to increase awareness and promote the AMG brand, Mercedes-Benz will go on a road show sometime in April(I believe will be a sight for soar eyes), and will also launch a new ad campaign in Spring time later this year.
“It will be the most intense AMG marketing push that this company has ever undertaken,” said Cannon, on behalf of AMG.
In the 2nd quarter of 2008, seven AMG Performance Centers will open in California, southern Florida and New York. The centers will be a separate department within Mercedes’ dealerships and will have dedicated sales and service people. 30 AMG Performance Centers are also set to open by the year end. By this action, Mercedes are trying to create more awareness of AMG while doing something extra for their present customers.