The cars have come in droves and for lesser men, the unveilings can be a tad bit overwhelming, but for the most established of auto scribes, the day has been nothing short of paradise.

The latest concept car to be unveiled is the 2010 Mercedes SLS AMG ‘Gullwing’ and the car – in all its red metallic glory – looks every bit as awe-inspiring in the flesh as it was on all the spy shots, videos, teasers and renderings.

The car comes with the M159 6.2-liter V8 engine, the same engine that powered a host of other Mercedes’ vehicles, ranging from the 2006 E63 AMG to the 2008 SL 63 AMG. In addition to that, the car also delves into a unique SPEEDSHIFT 7-speed dual-clutch semi-automatic tranny, designed to ride speeds in excess of 197 horsepower, plus a 0-60 mph time of 3.7 seconds.

Rarely does a car live up to the hype it generates leading up to an unveiling, but the 2010 Mercedes SLS AMG certainly lived up to it. It also always helps to have Dr. Z and Formula One Champion Lewis Hamilton around for the unveiling.

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