Is Merc biting off more than it can chew?

Mercedes is looking to capture as much market share possible with the Maybach brand. While AMG is doing well on its own with performance cars, Maybach is still relying on Mercedes and building high-end versions of the S-Class sedan. However, Autocar reports that Maybach could soon revive itself as an independent brand that builds its own standalone vehicles - Much like AMG has gone with the GT lineup.

Maybach as a Standalone Company

Mercedes Want's Maybach to Build Standalone Models but We're Skeptical
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AMG has made a name for itself within the Mercedes brand as the performance division that offers roadsters, GT coupes, and the soon-to-be-launched, AMG One hypercar.

When Maybach made a comeback years ago, Daimler launched it back into the market with Maybach-branded limousines, using the marque to add ultra-luxurious features to the Mercedes S-Class.

The brand, however, has yet to build a standalone production model of its own since its revival. Talking to Autocar, Daimler’s chief, Dieter Zetsche, said that the long-term plan is to have Maybach “stand on its own two feet, like AMG.” That means Maybach could, eventually, deliver something that isn’t based on an existing Mercedes model.

What Can We Expect To See?

Mercedes Want's Maybach to Build Standalone Models but We're Skeptical
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We haven’t really seen much of Maybach’s independent cars lately, but the Vision Maybach 6 coupe and cabriolet, and the Vision Maybach Ultimate could be the starting ground.

The two versions of the Vision Maybach 6 were two-door concepts that would be placed above the S-Class coupe and the cabriolet, whereas the Vision Maybach Ultimate will be a more luxurious version of the Mercedes GLS.

One of Maybach’s models, the S-Class based limousine, has been a successful model in the marque’s lineup. Infact, the car finds itself comfortably sitting between the Audi A8 and the Bentley Flying Spur, or even the BMW 7 Series and Rolls Royce Ghost. With the new-found vigor, Maybach will want to take the fight to the top British marques with some new top-of-the-line models as well. Until that is accomplished, Maybach will be producing super-luxurious versions of top Mercedes models like the S-Class, the upcoming new GLS, and maybe even the new G-Class.

Our Take

Mercedes Want's Maybach to Build Standalone Models but We're Skeptical Exterior
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Compared to what Maybach used to sell previously, like the Maybach 57 and 62 limousines, these concepts are radically different. Mercedes does not want co-dependency with Maybach. Is Mercedes a little too ambitious to let Maybach wander on its own again? Maybe, maybe not. Either way, it looks like we’ll find out soon enough. What do you think?

Further reading

Mercedes Want's Maybach to Build Standalone Models but We're Skeptical Exterior
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Read our full review on the 2019 Mercedes-Maybach S-Class.

Mercedes Want's Maybach to Build Standalone Models but We're Skeptical
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Read our full review on the 2016 Mercedes-Maybach Vision 6.

2017 Mercedes-Maybach Vision 6 Cabriolet Exterior High Resolution
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Read our full review on the 2017 Mercedes-Maybach Vision 6 Cabriolet.

2018 Mercedes-Maybach Vision Ultimate Luxury Exterior
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Read our full review on the 2018 Mercedes-Maybach Vision Ultimate Luxury.

Source: Autocar

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