Mercedes Wants More Crossovers Because Demand Is Growing
With the crossover and SUV markets showing no signs of slowing down, neither is Mercedes-Benz. The automaker has already added the 2015 Mercedes-Benz GLA and introduced the revamped 2016 Mercedes-Benz GLE and 2016 Mercedes-Benz GLC class, and there are sportier coupe versions of the latter two coming out soon enough, but Mercedes has no plans of letting up. Although there doesn’t seem to be much breathing room for more crossovers or SUVs in the lineup, a Mercedes exec recently suggested that more are indeed on the way.
Talking to Australia’s CarAdvice, Daimler AG board member Thomas Weber hinted that more crossovers could be on the way, especially in the small-vehicle segments, although no specifics were given. The timeline for such additions probably won’t be until the next-generation of the current vehicles, so we’re looking at an expanded Mercedes crossover lineup that’s at least five to six years away. When all is said and done, Mercedes could be looking at as many as eight off-road-ready crossovers based on the A-Class platform (which underpins the GLA) alone.
As many niches as Mercedes has already filled, it’s hard to imagine the vehicles being planned, but it would be cool to see something along the line of a GLA Coupe and perhaps a two-door version of the GLC to go up against the Range Rover Evoque Coupe.
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Why it matters
Crossovers and SUVs are high-demand and high-profit vehicles, so it’s no surprise that Mercedes is looking to offer more high-riding vehicles (perhaps even including two wagon-based models to compete against the Audi Allroad).
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