In the beginning months of 2016, Tesla plans to release its all-electric, battery-powered SUV known as the 2016 Tesla Model X. So it’s no surprise that other automakers are already up to the electric SUV challenge. Kia has already launched the 2015 Kia Soul EV in the U.S, and Audi has confirmed that it will release the all-electric Q6 SUV by 2018. With Audi coming to the market, one might expect Mercedes to join the pack sooner than later, but that isn’t the case.

Dieter Zetsche – the Head of Mercedes-Benz Cars Division – says that Tesla is too small for Mercedes to consider it a competitor, so Mercedes doesn’t have any serious plans to join the market right now. The bottom line is that Audi is still a few years out from releasing the 2017 Audi Q6 e-tron, and any word of BMW coming to the all-electric SUV market is purely speculation. Both companies are major competitors of Mercedes though, so if they do come to the plate and perform well, Mercedes might step up too. According to Zetsche, MB does find the idea of an all-electric SUV interesting and will be watching its competition. When the time comes, the decision to join the market will depend on what is best for the brand.

Continue reading to learn more about this story.

Why it matters

Mercedes has already stepped into the all-electric market with the 2014 Mercedes-Benz B-Class Electric Drive, but it only pulls a range of 87 miles on a full charge. That is short when compared to the expected range of the Q6 from Audi or Tesla’s Model X. Even if it makes an all-electric version of the 2016 Mercedes-Benz GLC, Mercedes will have to improve its technology before being competitive. The thing I find shocking is that Mercedes doesn’t consider Tesla to be a competitor. Zetsche might want to change that approach if he plans to increase the brand’s presence in the all-electric market. Tesla may pale in comparison to MB as far as size and sales go, but as far as the electric car market is concerned, I think it’s a major competitor.

2016 Mercedes GLC

2016 Mercedes-Benz GLC-Class High Resolution Exterior
- image 634300

Read our full review here.

Source: Autovisie

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
About the author
What do you think?
Show Comments
Car Finder: