And it’s all-electric too

One of England’s most iconic carmakers, MG has had a rather tumultuous history in recent decades. Owned by no fewer than six companies since the late 1980s, including BMW, the brand was revived by China-based SAIC Motor in 2006 and renamed MG Motor UK Limited. Several models followed, including a couple of SUVs, a first for the automaker. But SAIC also developed some daring concept cars, the latest of which is the E-Motion. Launched at the 2017 Shanghai Motor Show, the E-Motion is MG’s "vision of the future" (oh boy, if I had a penny for each time I heard this phrase) and comes in the shape of a slender, sportback-style two-door coupe. Arguably the most appealing modern MG design to date, the E-Mission combines some of the company’s recent styling cues with several new features. There’s a big "starlight matrix" grille up front, a carbon-fiber splitter, and round headlamps "bringing inspiration from the London Eye," the giant Ferris wheel on the South Bank of the River Thames. I dig the new face of MG, but I have to admit that I see some Mazda inspiration in there.

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Why it Matters

MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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The profile is equally sexy to look at, especially the pillarless glass house and the beefy side skirts. On the other hand, the beltline seems a tad too prominent and outshines the rear haunches a bit. The rear end provides a strong contrast with the rest of the car. The fascia is sunk deep inside the body and flanked by vertical taillights. The bumper is actually a massive diffuser. The exhaust pipes are missing because the E-Motion is an all-electric vehicle.

MG E-Motion Is the Company's Most Gorgeous Concept to Date Interior Computer Renderings and Photoshop
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There isn’t any information about the cabin outside the presence of an "intelligent infotainment system," but the photos show a modern cockpit with a simple layout and an advanced looking center console. The materials appear to be of the premium variety too, but for the time being, we’re looking at renderings only. There isn’t a lot of information about the drivetrain either, but MG says the E-Motion rides on an in-house developed plug-in architecture. The drivetrain has a range of "more than 500 km" and enables the coupe to hit 100 km (62 mph) from a standing start in "less than four seconds." A couple of solid figures if you ask me.

MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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The profile is equally sexy to look at, especially the pillarless glass house and the beefy side skirts.

MG had nothing to say about the chances of seeing a production version of the E-Motion in the future, but it’s safe to assume that the concept’s main purpose right now is to draw more attention toward the brand. MG has been doing considerably better in China and the United Kingdom recently sales-wise, and SAIC is looking to attract as much attention as it can, Marketing is an important part of the business, and MG needs loads of it to get back on the horse.

Press Release

MG Motor has unveiled an all-new electric supercar concept at the 17th annual Shanghai International Automotive Show (19 April) – the MG E-motion. Offering a glimpse of the future, the next-generation vehicle aims to push the boundaries of innovation and technology, while meeting the needs of today’s trend-setting car buyers.

Perfectly blending style, sophistication and elegance, the E-motion embodies MG’s vision for the future. With a slender sportsback-style design paying tribute to the brand’s hundred-year heritage, starlight matrix front grill and headlights bringing inspiration from the London Eye, and vertical tail lights developed using decades of world-leading design experience, the ground-breaking concept brings MG’s sense of fun and aspiration to the low emission marketplace.

MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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Below the surface, the MG E-motion sets the standards in plug-in vehicle capability, with the latest pure-electric modular architecture platform developed in-house and delivering 0-100kmph in less than four seconds, despite boasting a range of more than 500km. Equipped with an intelligent infotainment system, the supercar is fully internet-compatible, which MG believes will position it perfectly for the younger market.

In addition to the E-motion concept, the Shanghai International Automotive Show also saw the brand unveil a fully-customised version of the MG ZS compact SUV. Positioned as the first intelligent SUV, the model is already proving hugely popular with drivers worldwide.

MG E-Motion Is the Company's Most Gorgeous Concept to Date Exterior Computer Renderings and Photoshop
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With an 8” super control panel and the most powerful intelligent interconnected system ever developed, the MG ZS pushes the boundaries of innovative vehicle technology. Worldwide, the MG ZS has already experienced unprecedented sales demand, with upwards of 20,000 registrations being reported every month.

For the MG brand, this has helped to drive a 76% increase in year-on-year sales figures, alongside a 51% increase in sales compared to the previous quarter – easily surpassing the industry average.

Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, commented: “The MG E-motion electric supercar concept demonstrates our global vision for the future. Alongside leading the way in design and capability, the next-generation model is the latest step in achieving the ultimate driving experience.

“The Shanghai International Automotive Show highlights our progress and capabilities, while further new models will continue this future-thinking strategy, embracing innovation to deliver ground-breaking vehicles for the drivers of tomorrow.”

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