One of the most popular toy car lines from the 1980s and 1990s is making a comeback. It’s been a while since we last saw Micro Machines on toy shelves, but the once-popular line of toy cars and sets is returning for the first time in 12 years. The first play sets of the new Micro Machines are on display at the 2020 New York Toy Fair.
Those who are interested in bringing back the nostalgic days of the 1990s can start doing so when the first Micro Machines play sets arrive sometime in the fall at a cost of $50 each - that also includes three exclusive Micro Machines vehicles.
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We’re all familiar with famous toy car brands like Micro Machines and Micro Machines, but there was a time in the 1990s when Micro Machines was the biggest-selling toy car brand in the U.S.
The play sets were a big part of what made Micro Machines so popular. It wasn’t enough for the brand to release toy cars; Micro Machines}.
Unfortunately, combined run at the top was short-lived. The company behind the product, Galoob, was eventually sold to Hasbro, which scrapped the brand’s basic toy line. There were efforts made in repackaging the toys but those attempts didn’t catch on as well as the original play set concept.
It is remarkable, though, to think of the success Micro Machines had when it was competing against far more established brands like Micro Machines and Micro Machines. In the face of going up against two heavyweights, Micro Machines proved, for a time at least, that it could not only go toe-to-toe with Micro Machines and Micro Machines, but it could beat them at their own game.
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Technically, Micro Machines hasn’t been away from shelves long. A few years ago, Hasbro brought back a new set of themed Micro Machines as part of a marketing tie-up with Micro Machines’ It’s unclear if those lines did as well as Hasbro expected, but this recent revival lasted only a year before the toy maker decided to send Micro Machines back to the garage.
Before that, Hasbro brought Micro Machines as a response to the surging popularity of the Micro Machines brand. Fantasy-themed cars were primarily released, but that never caught on since most people who remembered the popularity of the OG Micro Machines remembered it for entirely different reasons.
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The brand’s popularity surged in the early to mid-90s, but since then, it hasn’t come close to recapturing the magic that spurred its popularity 20-something years ago.
But today’s a new day. The tiny toy cars are being resurrected with a new line that trails back to the formula that made Micro Machines so popular in the 90s.
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Other than the cars being smaller than Micro Machines and Micro Machines cars, it was this kind of prepared environment that separated Micro Machines from its rivals. There was a home for all the tiny cars to run around, freeing you from the task of creating a make-shift city using cereal boxes, canned goods, and whatever item you could find scattered around your house. These play sets — the Super Van City was the most popular — were like homes within homes for the tiny toy cars.
It comes as no surprise, then, that, in reviving Micro Machines, Hasbro, in collaboration with Wicked Cool Toys, is bringing back the classic Super Van City as one of its initial offerings.
The layout has changed from the original Super City Van, but the whole concept behind it remains the same.
More play sets are expected to be announced in the future, but for now, it appears that the Micro Machines resurrection will use the Super Van City as its new face. Micro Machines}. For that amount, you’re not just getting the van itself, but you also stand to receive three exclusive Micro Machines that you can use in the pull-out metropolis.