MINI launches 3rd annual Motor-Tober festival
When you’re as established a car brand as MINI is, you can afford to make up your own figment-of-the-imagination holidays.
That being said, MINI has officially kicked off the third annual Motor-Tober celebration. The month-long holiday celebrates, among other things, horsepower, go-kart handling, great car buys, and of course, celebrating because…well, we can.
Comedic marketing nothwisthanding, MINI goes all-out for the Motor-Tober (get it? Motor-[Oc]Tober) celebration by unfurling a series of funny and amusing ads, as well as promoting the joy that is driving a MINI.
According to Jim McDowell, Vice President of MINI USA, “MINI wants to celebrate the ramp-up to the winter holiday season, which is usually a stressful time, and make it a time to thoroughly enjoy motoring.”
“Nothing says exhilaration like getting behind the wheel of a MINI, and our Motor-Tober celebration encourages customers to do just that,” he adds.
As part of the celebration, MINI will offer its prospective buyers a 1.9% financing – valid until November 2 - that runs up to 60 months if said buyer was to purchase a 2009 MINI. Moreover, the brand will also drop their lease rates to $259 per month for a select number of 2009 MINIs.
We all like holidays, legitimate or otherwise. So if MINI wants to give Oktoberfest a run for its money with Motor-Tober, then we’re all for it. As they say, you can never have enough things to celebrate about. Let the good times roll!
Source: BMW Blog