Powered by a fixed-gear drivetrain

The original hipster subculture of the 1940s, which referred to aficionados of the jazz music genre, might not have been a big fan of automobiles given their self-imposed poverty, but things changed radically with the contemporary interpretation of the trend. Now composed mainly of affluent or middle class young, the hipster subculture sees the automobile as an important element of its affinity for everything vintage. Mini is now trying to capitalize on that with a special-edition Cooper designed specifically for fans of music bands you’ve probably never heard of.

Suggestively named the Mini Hipster Hatch, the special-edition Cooper is available in three colors named Brooklyn Blue, Organic Pumpkin, and Monochromatic Green, all complemented by red-and-black lumberjack patterns on the front fenders, side mirrors and roof. The three-door hatch also rides on a set of three-spoke alloy wheels that scream "the 1990s called and they want you back" at the top of their lug nuts.

Things become a lot more vintage inside the cabin, where the Cooper received a twin-deck cassette player, a big speaker instead of the infotainment screen, and stonewash denim upholstery on the seats. You know, to match those tight jeans that are so popular among hipsters nowadays. But wait, there’s more. The windows have been upgraded with Instagram filters so drivers can turn "any journey into a nostalgic memory at the touch of a button." There are 12 pre-loaded filters, including the popular Lo-Fi, Clarendon, and Crema.

The powertrain is also new, with the Hipster Hatch being powered by a fixed-gear drivetrain. Essentially a five-speed transmission with four of the forward gears removed, the concept is inspired by the world of fixed-gear bicycles. Mini says it will "give the driver a greater feeling of control when popping out for a superfood smoothie." Top speed is limited at only 25 mph to make sure no smoothie will ruin the stonewash denim on the seats.

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Why it matters

Mini Launches Hipster Hatch With Instagram Filtered Windows
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In case you haven’t figured it out yet, it’s April Fools’ Day and Mini is trying to pull a fast one on us. And it’s actually the second time, because earlier today the Brits issued a statement about launching a "scissor door" option for the three-door Mini Cooper. We know, it wouldn’t be a bad idea, but if you’re really into "Lambo doors" on a Mini, there are a few aftermarket conversions available out there. Back to our Hipster Hatch in question, we actually dig some of the features. Being able to select from several different tints for the windows would be a cool thing to have and some of us wouldn’t mind playing some old cassette tapes on a Sunday drive. On the other hand, we’re not a big fan of the denim upholstery and an infotainment screen is definitely more useful than a big vintage speaker. Good one Mini!

Press Release

MINI has whipped a fair-trade Peruvian cotton sheet off its latest model this morning in Hoxton, London. Featuring Instagram filtered windows, Twin-deck cassette player and a fixed-gear drivetrain, the new MINI Hipster Hatch launches today.

Avant-garde and upcycled, the MINI Hipster Hatch is effortlessly stylish and the perfect companion for a spot of vintage clothes shopping, or indeed the odd trip to the market for artisan kale.

Motorists no longer have to settle for the natural colour of their surroundings (#nofilter), thanks to the exclusive and fully adjustable Instagram filter on all exterior window glass. Live life in LO-FI. Or Clarendon. Or Crema. In fact, occupants can choose from 12 pre-loaded Instagram window filters and turn any journey into a nostalgic memory at the touch of a button.

The new MINI Hipster Hatch has just one forward gear with a maximum speed of 25 mph. Taking inspiration from the ‘Fixie’ pedal bike, four of the forward gears have been removed to give the driver a greater feeling of control when popping out for a superfood smoothie.

The stonewash denim upholstery means the four seater MINI Hipster Hatch is a match for even the tightest pair of jeans, allowing the driver and passengers to coordinate their outfits accordingly.

Inside, a twin-deck cassette player harks back to when it was all about the music, allowing occupants to sidestep the mainstream with their own mixtapes. On the outside, MINI Hipster Hatch boasts alloy wheels carefully upcycled by hand from previous alloy wheels.

“The MINI Hipster Hatch is like no other we’ve built before” said Ivana Newcarr, senior external product launch experience curator at MINI UK. “Inspired by the kind of innovative thinking only found when you ignore the script and ask what those who refuse to be categorised want from a car – features like fixed gear drive, twin-deck cassette player, upcycled details and Instagram filtered windows to name but a few.”

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