While a lot can be said about the oddity of the commercial - a woman admiring herself a little too much in the mirror before the reflection inexplicably comes to life and jumps out of the mirror – we do, in a seemingly twisted way, get what MINI is trying to get across.
Then the second commercial was released and similar to the first, it kind of goes beyond the realms of traditional car promotion. It’s the same two women, speaking simultaneously, after which, one of them startles us with a blood-curling scream while wearing a helmet.
It’s a little too loony to describe so we’re just going to let you watch it for yourselves. But we must warn you, take a few deep breaths before watching it, just to be on the safe side.