MINI rolls out 1.5 millionth car
It’s been quite a historical year for MINI to say the least.
After celebrating its 50th year anniversary with a number of special edition MINIs, the celebrants have reached yet another milestone: Number 1.5 million.
The particular model is a Mini Clubman in Chili Red and it was recently rolled out of the plant in the presence of BMW big wigs Ian Lucas and Ian Robertson.
After being resuscitated from its deep slumber in 2001 by BMW, the MINI has rebounded quite well with newer models that have caught the attention of the younger generations. The classic British car, which was made famous in a number of movies and TV shows throughout the years, is now being sold in over 80 countries, a remarkable achievement considering that the brand was nowhere to be seen at the turn of the millennium.
Continued after the jump.
Arguably the happiest camper in this remarkable achievement is BMW, the same company who took a chance on a brand that had been left out by the public consciousness and reinvented back to prominence. “The MINI has been a symbol of British design and engineering for 50 years, and I am delighted to hear that it continues to succeed today,” BMW board member Ian Lucas said.
“Part of the longevity of the Mini has come from the company’s ability to innovate – the redesign that was launched in 2001, the focus on reducing CO2, and the electric Minis that over the next year we will be seeing on the streets as part of the Government’s Low Carbon Vehicles Demonstrator.”
1.5 million cars produced since 2001 is a remarkable achievement in every sense of the word, especially considering that MINI was able to produce 5.3 million in its first 40-year run.
It’s a reason to celebrate indeed, and we’d like to toast our friends over at MINI for this wonderful achievement.
Source: The Sun