Minor Changes Coming on Ram Rebel & Limited trims for 2017
Color options, logos, and running boards top the listby Mark McNabb, on
Ram is expanding the 1500 Rebel’s color palette by one, along with adding body-colored running boards and R-A-M tailgate badge on the Limited trim level. That’s the news from Houston, Texas were Ram debuted the changes to the truck-loving market. The new color is called Delmonico Red and will be available on 2017 model Rebel trucks at no charge. The color is also available on the Rebel Black, which comes with black wheels and front skid plate.
Ram boss, Mike Manley, said, “Truck buyers are looking for new colors and features that make a statement and allow them to stand out from the crowd. Whether it’s the off-road-enthusiast appeal of the Ram 1500 Rebel or the luxury and sophistication of the Ram Limited, Ram trucks deliver features and durability that are winning over more and more owners.”
Rebel customers can order their truck with a two-tone color scheme with black lower panels, or a standard monotone paint scheme. This includes Delmonico Red, which was already available on other Ram truck models outside the Rebel. Other color choices include Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic, and Mojave Sand
Inside, the Rebel continues unchanged, utilizing black and gray colors with the Rebel logo stitched into the front seats’ side bolsters. Anodized aluminum accents the dashboard and center console for a custom look. The Uconnect 8.4-inch screen is standard, as is the full-length center console that separates the front bucket seats. A full bench seat holds three people in back, as the Rebel is only available in the Crew Cab configuration.
As for the range-topping Limited trim, those can now be ordered with monochromatic touches, including body-colored running boards and a body-colored R-A-M badge on the tailgate. This option isn’t confined to the 1500-series, either. Customers can order the monochromatic look on the 2500 and 3500, as well. Body-color running boards will also be offered on the Ram 1500 Night edition.
As for pricing, the Rebel starts at $46,490, including destination. The Delmonico color will start arriving in showrooms this May. The Limited trim starts at $55,660, including destination. And like the Delmonico-colored Rebel, it will begin arriving in May. Those wanting the body-colored running boards and R-A-M tailgate logo options will have to pay $195 for each.
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Why It Matters
Ram is trying to expand its appeal to a wide, truck-loving customer base – that much is apparent. The added color should help bring attention to the Rebel, while expanding its somewhat limited color choices. As for the Limited trim, the monochromatic look should serve it well, complementing the other body-colored trim pieces already found on the truck.
What do you think of these changes? Let us know in the comments below.