Color options, logos, and running boards top the list

Ram is expanding the 1500 Rebel’s color palette by one, along with adding body-colored running boards and R-A-M tailgate badge on the Limited trim level. That’s the news from Houston, Texas were Ram debuted the changes to the truck-loving market. The new color is called Delmonico Red and will be available on 2017 model Rebel trucks at no charge. The color is also available on the Rebel Black, which comes with black wheels and front skid plate.

Ram boss, Mike Manley, said, “Truck buyers are looking for new colors and features that make a statement and allow them to stand out from the crowd. Whether it’s the off-road-enthusiast appeal of the Ram 1500 Rebel or the luxury and sophistication of the Ram Limited, Ram trucks deliver features and durability that are winning over more and more owners.”

Rebel customers can order their truck with a two-tone color scheme with black lower panels, or a standard monotone paint scheme. This includes Delmonico Red, which was already available on other Ram truck models outside the Rebel. Other color choices include Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic, and Mojave Sand

Inside, the Rebel continues unchanged, utilizing black and gray colors with the Rebel logo stitched into the front seats’ side bolsters. Anodized aluminum accents the dashboard and center console for a custom look. The Uconnect 8.4-inch screen is standard, as is the full-length center console that separates the front bucket seats. A full bench seat holds three people in back, as the Rebel is only available in the Crew Cab configuration.

As for the range-topping Limited trim, those can now be ordered with monochromatic touches, including body-colored running boards and a body-colored R-A-M badge on the tailgate. This option isn’t confined to the 1500-series, either. Customers can order the monochromatic look on the 2500 and 3500, as well. Body-color running boards will also be offered on the Ram 1500 Night edition.

As for pricing, the Rebel starts at $46,490, including destination. The Delmonico color will start arriving in showrooms this May. The Limited trim starts at $55,660, including destination. And like the Delmonico-colored Rebel, it will begin arriving in May. Those wanting the body-colored running boards and R-A-M tailgate logo options will have to pay $195 for each.

Continue reading for more information.

Why It Matters

Minor Changes Coming on Ram Rebel & Limited trims for 2017 High Resolution Exterior
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Ram is trying to expand its appeal to a wide, truck-loving customer base – that much is apparent. The added color should help bring attention to the Rebel, while expanding its somewhat limited color choices. As for the Limited trim, the monochromatic look should serve it well, complementing the other body-colored trim pieces already found on the truck.

Minor Changes Coming on Ram Rebel & Limited trims for 2017 High Resolution Interior
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Minor Changes Coming on Ram Rebel & Limited trims for 2017 High Resolution Exterior
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What do you think of these changes? Let us know in the comments below.

Press Release

Ram Truck today unveiled updates to two of its leading model lines; the 2017 Ram 1500 Rebel and Ram Limited.

For 2017, Ram will add a seventh color option for the brand’s 1500 off-road model. The Ram Rebel 1500 Delmonico Red joins Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand.

Ram also announced that the most premium members of the Ram pickup truck lineup — Ram Limited models — will be available with new body-color R-A-M tailgate letters and side steps, replacing chrome tailgate letters and side steps.

Minor Changes Coming on Ram Rebel & Limited trims for 2017 High Resolution Exterior
- image 712090

“Truck buyers are looking for new colors and features that make a statement and allow them to stand out from the crowd,” said Mike Manley, Head of Ram Truck, FCA – Global. “Whether it’s the off-road-enthusiast appeal of the Ram 1500 Rebel or the luxury and sophistication of the Ram Limited, Ram trucks deliver features and durability that are winning over more and more owners.”

The Rebel Delmonico Red is a new no-charge addition to the Rebel family of colors. The deep red exterior color is available on all Rebel models and in two-tone (black lower panels) or monotone paint treatments. Ram 1500 Rebel Delmonico Red can also be ordered with the Rebel Black (black wheels and front skid plate) appearance package.

Ram Rebel Delmonico Red features a black and gray interior with black anodized bezels on the doors, center console, instrument panel and gauge cluster trim rings. All-black heated seats with black “Rebel” embroidery are highlighted by Light Slate Gray accent stitching, which also traces the instrument panel, center console lid, doors and seats. Deep rubber floor mats capture snow and mud.

Minor Changes Coming on Ram Rebel & Limited trims for 2017 High Resolution Interior
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The Ram Rebel Delmonico Red starting Manufacturer’s Suggested Retail Price (MSRP) is $45,095, plus $1,395 destination. Orders are open now and Delmonico Red Rebels will start arriving in dealerships in May 2017.

Also announced, Ram 1500, 2500 and 3500 Limited trim pickups can now be ordered with monochromatic R-A-M tailgate letters, including Bright Silver Metallic, Bright White, Brilliant Black Crystal, Delmonico Red, Granite Crystal Metallic, Maximum Steel Metallic, Pearl White and True Blue. The new letters offer an alternative appearance option from the standard bright chrome letters introduced last year.

Ram 1500, 2500 and 3500 Limited models are also available with new body-color cab-length running boards. These new running boards enhance the smooth monochromatic exterior appearance when paired with the body-color tailgate lettering.

Minor Changes Coming on Ram Rebel & Limited trims for 2017 High Resolution Exterior
- image 712088

The Ram Limited with monochromatic appearance package MSRP starts at $53,265, plus $1,395 destination, and will start arriving in dealerships in May 2017. Body-color R-A-M tailgate letters and running boards are currently available for ordering and are priced at $195 each, when ordered separately.

Ram 1500 Night editions in Bright Silver Metallic, Bright White, Brilliant Black and Granite Chrystal will also be available with body-color running boards. Ram 1500 Night starting MSRP with the running boards is $38,885, plus $1,395 destination.

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