More Holdens May Come Stateside, as GM Renews "El Camino" and "Nomad" Trademarks
Via a little snooping by GM Authority, it has dug up that GM has renewed the "El Camino" and "Nomad" trademark for future branding. These names were last used in 1987 and 1972 respectively, where they served great for people looking for a robust, V-8 powered utility vehicle. With GM fighting with everything it has to keep it and Holden’s heads above water, it is no surprise that bringing back these two icons back to America, even if they are simply a case of swapping badges.
With Chevy teasing the anticipated Chevrolet SS, it doesn’t hurt assuming that Chevrolet will import the Commodore Ute and Commodore Sportwagon as its modern versions of its Chevy El Camino SS and Nomad SS. This makes even more sense since we are all but assured that the Chevrolet SS is nothing more than a badge-doctored Holden Commodore.
A spokesman for Holden in Australia said that the automaker has not taken a decision on further exports, but the free trade agreement between Australia and the U.S. has been renewed. With all the legal processes almost completed, Chevy may decide to announce the two. So, fingers crossed!
Keep in mind, however, GM teased us before with the Pontiac G8 Sport Truck concept, which was a Holden Commodore Ute in Pontiac garb. So this whole thing could mean absolutely nothing…
With the launch of the C7 Corvette and SS, and now the slim possibility of the El Camino and Nomad coming back, the future is starting to brighten up for Chevy. Hope that reflects in the sales figures as well.
Source: GM Authority