To make the competition more worthwhile, Need for Speed is also throwing away a number of cool prizes as part of their daily draw. So if you don’t get to walk away with the M3 – boohoo, right? – at least you’ll have the chance to win copies of Need for Speed SHIFT, an Xbox 360 videogame and entertainment system and wireless racing wheel, EA games, concert tickets, and a whole plethora of other prizes.

We understand if you begin daydreaming about the possibility of winning an M3 from the comforts of your own home, but before you get too carried away, we have the official rules of the game to give you a little direction as to how you’re supposed to do it.

Need for Speed™ Shift M3 Missions Sweepstakes - 2009 Official Rules

NO PURCHASE NECESSARY. VOID IN FLORIDA AND NEW YORK AND WHERE PROHIBITED.

The Need for Speed Shift M3 Missions Sweepstakes is a contest of chance where an entrant completes a mission in order to receive an entry for the random drawing for that Mission and an entry into the Grand Prize Drawing. You will need a TWITTER account (FREE) to participate in this Sweepstakes. If you do not already have a TWITTER account, you can visit www.twitter.com to create one for free. You must also become a “follower” of @NeedforSpeed on TWITTER (visit www.twitter.com/needforspeed and click “Follow”).

1. To Enter. To enter the Need for Speed Shift M3 Missions Sweepstakes (the “Sweepstakes”) beginning 12:00:01 a.m. PST on September 21, 2009 through 11:59:59 p.m. PST on September 25, 2009 (the “Sweepstakes Period”) go to www.twitter.com/needforspeed (the “Site”) and follow the instructions to complete the Mission identified for each day of the Sweepstakes Period (the “Entry” or “Entries”). Alternately, you may submit your email address to nfsm3missions@ea.com for each day of the Sweepstakes Period. No other methods of entry will be accepted.

MISSION 1

Entry: September 21, 2009

Drawing: September 22, 2009

RETWEET LINK TO ANY NEED FOR SPEED SHIFT ADVERTISING SPOT ALONG WITH #NFS HASHTAG. MORE INFORMATION AT WWW.TWITTER.COM/NEEDFORSPEED AND WWW.NEEDFORSPEED.COM/M3MISSIONS

MISSION 2

Entry: September 22, 2009

Drawing: September 23, 2009

TWEET (USING TWITPIC) SCREEN SHOT OF A BMW FOUND ON GOOGLE MAPS STREET VIEW TO @NEEDFORSPEED ALONG WITH #NFS HASHTAG. HINT: SEARCH FOR A BMW DEALERSHIP AND SWITCH TO STREET VIEW. MORE INFORMATION AT WWW.TWITTER.COM/NEEDFORSPEED AND WWW.NEEDFORSPEED.COM/M3MISSIONS

MISSION 3

Entry: September 23, 2009

Drawing: September 24, 2009

TWEET (USING TWITDRAW, WWW.TWITDRAW.COM) YOUR QUICK SKETCH/DRAWING OF A CAR TO @NEEDFORSPEED ALONG WITH THE #NFS HASHTAG. MORE INFORMATION AT WWW.TWITTER.COM/NEEDFORSPEED AND WWW.NEEDFORSPEED.COM/M3MISSIONS

MISSION 4

Entry: September 24, 2009

Drawing: September 25, 2009

TWEET TO A CELEBRITY (SEE LIST AT ) INCLUDING THE #NFS HASHTAG AND ATTEMPT TO HAVE A CELEBRITY RETWEET YOUR MESSAGE. MORE INFORMATION AT WWW.TWITTER.COM/NEEDFORSPEED AND WWW.NEEDFORSPEED.COM/M3 MISSIONS

MISSION 5

Entry: September 25, 2009

Drawing: September 26, 2009

TWEET YOUR ANSWER TO "I HAVE THE NEED FOR SPEED BC . . . TO @NEEDFORSPEED ALONG WITH #NFS HASHTAG. MORE INFORMATION AT WWW.TWITTER.COM/NEEDFORSPEED AND WWW.NEEDFORSPEED.COM/M3MISSIONS

GUIDELINES FOR COMPLETING MISSIONS

Entrants’ submitted Entries must (i) incorporate only the Sponsor-provided Need for Speed logo available on WWW.NEEDFORSPEED.COM/M3MISSIONS, (the “Sweepstakes Assets”) and/or the entrant’s own originally created artwork (“Original Creations”). No group or team efforts or multi-author(ed) submissions will be accepted in this Sweepstakes. For purposes of this Sweepstakes, all Entries will be presumed authored by the person submitting the Entry. Entries submitted in this Sweepstakes must not contain any pornography, or other illicit content, and must be appropriate for audiences at least 18 years of age, as determined by Sponsor in its sole discretion. Any Entry that incorporates prohibited content, including but not limited to, third party creations (other than the Sponsor-provided images), trademarks, names, or other third party property(ies), or the work of creative consultants, or the entrant’s likeness, or the likenesses of any other real-life individuals, or any content that is pornographic, illicit, or otherwise not appropriate for audiences aged at least 18, or that otherwise in Sponsor's sole and absolute discretion violates the above Guidelines and/or is not in compliance with these Official Rules, will not be accepted for entry and will not be eligible to win any prize in this Sweepstakes.

Limit: You may submit one Entry each day of the Sweepstakes Period. By entering, entrants warrant that their Entries contain only their own, original creations. Entrants further warrant their Entries do not contain any third party copyrighted materials, and otherwise do not violate or infringe the rights, including, without limitation, copyrights, trademark rights or rights of publicity/privacy, of any third party. By providing any Sweepstakes Assets for entrant’s use Sponsor is granting entrants a limited, non-exclusive, non-commercial license to use the Sweepstakes Assets solely in connection with, and as a part of, the Sweepstakes. Entrants shall otherwise have no right, title or interest in or to any Sweepstakes Assets, and any use of the Sweepstakes Assets (including use of the entrant’s Entry that contains Sweepstakes Assets) other than as permitted by these Official Rules may constitute copyright and/or trademark infringement. Entries must be suitable for publication (i.e. not obscene, offensive or indecent). Sponsor, in its sole discretion, reserves the right to disqualify any Entry containing racial, religious, or ethnic slurs, explicit language, obscene, pornographic, violent, or sexual content, or libel, hate speech, references to alcohol, drugs or other illicit substances, or otherwise objectionable, offensive, illegal or prohibited material. Completed entries must be sent electronically during the Sweepstakes Period and received by 11:59:59 p.m. PST on September 25, 2009. All Entries become the property of Sponsor, and Entries will not be returned. Sponsor assumes no responsibility for lost, incomplete, incorrect, or misdirected entries. Proof of submission of Sweepstakes Entry is not considered proof of delivery or receipt of such Entry by Sponsor. Sponsor and its Agents (defined below) assume no responsibility for lost, late, intercepted, incomplete, incorrect, or misdirected entries, or Entries not otherwise received by Sponsor. Use of a false email account will disqualify an Entry. Sponsor and its Agents (defined below) are not responsible for technical, hardware or software malfunctions, misdirected entries, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, lost, late, illegible, misdirected, garbled, damaged or delayed electronic or other communications or other technical problems related to emailed Entries. Any communication or information transmitted to Sponsor and/or the Site by electronic mail or otherwise, is and will be treated as non-confidential and nonproprietary. Sponsor, in its sole discretion, reserves the right to disqualify any submission containing racial or ethnic slurs, explicit language or sexual content or otherwise offensive or illegal material. Sponsor, in its sole discretion, further reserves the right to disqualify any person who tampers with the entry process or the operation of the Site, or who otherwise violates these Official Rules. By entering, entrants accept and agree to abide by the terms of these Official Rules.

2. Eligibility. This Sweepstakes is only open to residents of the United States (except, Florida and New York) who are 18 years of age or older at time of entry and who had Internet access as of September 7, 2009. This Sweepstakes is void Florida and New York. Employees of Electronic Arts Inc. (“Sponsor”), Rocket XL, LLC; and their respective affiliates, subsidiaries, parents, representatives, advertising, promotion and publicity agencies (“Sponsor and its Agents”) and the immediate family members and persons living in the same household of each are not eligible. Contest is void where prohibited, restricted or taxed by law. All federal, state, provincial, and local laws and regulations apply.

3. Winner Selection and Notification. Winners of each Mission will be determined by random drawing on or about the day following a particular Mission from all eligible entries received (the “Drawings”). The Drawings will be conducted by Rocket XL at 201 North Westmoreland Avenue #130 Los Angeles, CA 90004. Grand prize winner will be determined by random drawing on or about September 26, 2009 from all eligible entries received. The drawing will be conducted at Sponsor’s address as indicated in Section 6 of these rules by Sponsor or its designee, the judge of the Sweepstakes, whose decisions are final and binding.

Winners may be required to complete and sign an Affidavit of Eligibility and, except where prohibited, Liability/Publicity Release, in the form provided by Sponsor, within 14 days of attempted notification in order to claim Prize. Winners will be notified on or about September 26, 2009 by a private post to the Winner’s Twitter page. If winner cannot be contacted on this page, is contacted and does not respond as directed within 14 days of attempted notification, refuses the Prize or is ineligible to accept the Prize, Prize may be forfeited and awarded to an alternate winner. All prizes claimed in accordance with the Official Rules will be awarded. Winners may be required to provide a shipping address to claim prize. Allow 4-6 weeks for delivery of first and second prizes. Allow at least 90 days for delivery of Grand Prize.

4. Prizes. There are 188 prizes.

Odds of winning any prize depend upon the number of eligible entries in the Sweepstakes.

Grand Prize: One (1) winner will receive a 2010 BMW M3 Coupe, base model. Approximate Retail Value (“ARV”): $58,500.

Mission #1 First Prize: One (1) winner will receive an Xbox 360 videogame and entertainment system and a wireless racing wheel. ARV: $350.

Mission #1 Second Prize: 33 winners will each receive a Need for Speed Shift videogame. ARV: $60.

Mission #2 First Prize: One (1) winner will receive two (2) tickets to a concert featuring a Need for Speed Shift soundtrack artist, venue, dates, seating and artist determined by Sponsor in its sole discretion. ARV: $220.

Mission #2 Second Prize: 50 winners will each receive a Need for Speed Shift gift bag. ARV: $20.

Mission #3 First Prize: One (1) winner will receive 20 Electronic Arts video games, determined by Sponsor in its sole discretion. ARV: $1,200

Mission #3 Second Prize: 33 winners will each receive a Need for Speed Shift T-shirt. ARV: $25.

Mission #4 First Prize: One (1) winner will receive (2) tickets to a concert featuring a Need for Speed Shift soundtrack artist, venue, dates, seating and artist determined by Sponsor in its sole discretion. ARV: $220.

Mission #4 Second Prize: 33 winners will each receive a Need for Speed Shift gift bag. ARV: $20.

Mission #5 First Prize: One (1) winner will receive an Xbox 360 videogame and entertainment system and a wireless racing wheel. ARV: $350.

Mission #5 Second Prize: 33 winners will each receive a Need for Speed Shift game. ARV: $60.

Odds of winning any prize depend upon the number of eligible entries in the Sweepstakes.

Prizes are not transferable. No substitution of Prizes for cash or other goods and services is permitted, except Sponsor reserves the right to provide a substitute Prize of approximately equal value. Game versions, including platform for play/consoles/T-shirt sizes/hardware make/model to be awarded as prizes are within the sole discretion of Sponsor and subject to availability. Platforms/consoles are not included in prizes except as otherwise stated in these Official Rules. All expenses not specified above, including, without limitation, all federal, state and local taxes, and international tariffs, are the sole responsibility of the individual winners.

Grand Prize Winner must be a licensed driver and will be required to provide proof of insurance at time of delivery. Winner is responsible for title, license, registration, dealer preparation costs, auto insurance and other fees associated with prize. Winner must take delivery of prize from the automobile dealership designated by Sponsor.

5. General Conditions. Electronic Arts Inc. Rocket XL, LLC and their affiliates, subsidiaries, representatives, advertising, promotion and publicity agencies are not in any way responsible or liable for damages, loss or injury resulting from entrants’ participation in this Sweepstakes or the acceptance, possession, shipping and handling, loss, use or mis-use of any prizes awarded in this Sweepstakes. Entrants and Winners assume sole liability for injuries, including personal injuries and/or damage to property, caused or claimed to be caused by participating in this Sweepstakes or the acceptance, possession, shipping and handling, loss, use or mis-use of any prize awarded. Sponsor has the right to cancel, terminate or modify this Sweepstakes if it cannot be completed as planned due to computer virus, bugs, tampering, unauthorized intervention, technical failures, or other conditions beyond Sponsor's control, including, without limitation, insufficient volume of eligible entries, and to select winners from eligible entries received on or before the termination date Sponsor is not responsible for any failure to contact entrants, whether due to technical or human error.

By entering this Sweepstakes, entrants agree (i) that Sponsor may post their entries on Sponsor’s website and in any and all publicity and advertising for Electronic Arts, this Sweepstakes or other promotions by Sponsor without any further attribution, notification or compensation to entrants, and except if entrant is a resident of TN or otherwise where prohibited by law, has the right to use the entries along with entrant’s user or screen name and hometown therewith; (ii) to be bound by these Official Rules and decisions of the judges, and (iii) to be contacted by Sponsor or its agents by telephone, mail or email regarding this Sweepstakes. The Sweepstakes is governed by the laws of the United States and all claims must be resolved in the United States. If there is a dispute regarding the identity of an entrant, the entry will be deemed submitted by the person in whose name the email account is registered. Sponsor and its Agents are not in any way responsible or liable for damages, loss or injury resulting from participation in this Sweepstakes or the acceptance, possession, shipping and handling, loss, use or misuse of any prizes awarded in this Sweepstakes. Entrants and winners assume sole liability for injuries, including personal injuries and/or damage to property, caused or claimed to be caused by participating in this Sweepstakes or the acceptance, possession, shipping and handling, loss, use or misuse of any prize awarded. Sponsor has the right to cancel, terminate or modify this Sweepstakes if it cannot be completed as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, technical failures, or other conditions beyond Sponsor's control, including, without limitation, insufficient volume of eligible entries, and to select winners from eligible entries received on or before the termination date. Sponsor is not responsible for any failure to contact entrants whether due to technical or human error.

6. Winners list. A winners list will be available by sending an email with the subject line: “Need for Speed Shift M3 Missions, Winner List Request” to nfsm3missions@ea.com by January 22nd, 2010.

7. Sponsor. This Contest is sponsored by Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA. 94065.