The new Ford Mustang will live a long life fighting rival muscle cars

The incoming 2023 Ford Mustang will eventually replace the current S550 generation, and once it does, it will install itself in the pony car/muscle car market and won’t leave for eight full years, if the latest reports are true.

Eight years on the job for the new Mustang sounds good to us

New 2023 Ford Mustang Will Stay On The Market For Almost a Decade Exterior
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The sixth-gen Mustang, the one you can currently get at your Ford dealer has been around since 2014 as a 2015 model. In 2018, it got a mid-life revamp, followed by beefier and racier versions, namely the Shelby GT350 and GT500.

It is also supposed to bid us farewell in two years’ time, when the new Mustang will take its place.

Once launched in 2022 (most likely for the 2023 model year) the new Ford Mustang is slated to remain on the market until 2030, according to a recent report by Automotive News (sub. req.).

That’s pretty much on par with the current Mustang’s production timeline, with a facelifted version arriving somewhere in 2025 (most likely for the 2026 model year, as Road and Track points out).

What does this mean for the Ford Mustang?

New 2023 Ford Mustang Will Stay On The Market For Almost a Decade Exterior
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Ford’s decision to wipe its U.S. lineup clean and keep only SUVs and crossovers hasn’t hurt the Mustang and the fact that the new generation ‘Stang is getting eight years on the market is a clear indicator that Ford still believes in its pony car. It would be suicide not to, really.

After all, the Blue Oval has no reason to renegade the Mustang. Ever since its introduction, the S550 Mustang has been selling like hotcakes, both in the U.S. and on the other side of the pond. This, however, is where the new generation Mustang must pick up the pace.

New 2023 Ford Mustang Will Stay On The Market For Almost a Decade Exterior
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Automotive News also highlights that once launched, the new Ford Mustang is expected to push around 97,000 units every year, out of which 20,000 should be convertibles. If we look back to 2019, when Ford delivered just north of 75,000 Mustangs, it’s obvious that the new pony car must deliver a 25-percent increase in sales.

Theoretically, that’s not a far-fetched target, since the current Mustang is already sloping down towards its demise, and customer interest has been deflating as such.

New 2023 Ford Mustang Will Stay On The Market For Almost a Decade Exterior
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What’s more, a super-hyped, new-gen Ford Mustang, on the other hand, has the potential to rise up to the sales challenge, especially if we look at what Ford managed to pull off with the Bronco revival. In case you opened the internet a tad later, FoMoCo registered no less than 165,000 reservations in the three weeks that passed from the new Bronco’s launch.

Source: Automotive News

Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read More
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