New Bentley Continental GT to arrive next year
Bentley is seeing the light at the end of the tunnel. It thinks that the economies of the world will have recovered enough by next year that its customer base will be back to buy. So now Bentley is moving up the schedule for the new Continental GT (possibly previewed in the Supersports) to give customers something to look at when they are back in the money.
"We know that coming out of the dip is when new models will pay off," Stuart McCullough, Bentley’s board member for sales and marketing told Automotive News. "We have done enough work with our customers to understand what they are thinking and when they are likely to be back in the market."
Just like Jaguar’s development plans, Bentley is realizing the best way to win in the long term is to have fresh products when bank accounts are on the upswing. That means making the tough decision to spend on development when pockets are still empty. Good for you Bentley.
Source: Automotive News