Bentley is seeing the light at the end of the tunnel. It thinks that the economies of the world will have recovered enough by next year that its customer base will be back to buy. So now Bentley is moving up the schedule for the new Continental GT (possibly previewed in the Supersports) to give customers something to look at when they are back in the money.

"We know that coming out of the dip is when new models will pay off," Stuart McCullough, Bentley’s board member for sales and marketing told Automotive News. "We have done enough work with our customers to understand what they are thinking and when they are likely to be back in the market."

Just like Jaguar’s development plans, Bentley is realizing the best way to win in the long term is to have fresh products when bank accounts are on the upswing. That means making the tough decision to spend on development when pockets are still empty. Good for you Bentley.

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Source: Automotive News

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5 comments:

  (183) posted on 04.22.2009

Bentley is making the best decision ever. They’d be able to maximize their profit if they would postpone its launching, in time for the target market’s economic upswing. But I read its specs and it;s not so bad. I think that if ever they change their mind, they’d still be able to sell as much units as they could but it’s not as much if they would stick to their plan.

  (314) posted on 04.22.2009

This new Bentley GT marks a new market image for the company. With is stable market there is no reason for Bentley to embark into a supercharged GT performance.

  (318) posted on 04.22.2009

Bentley is making a good vibe here. And surely this move to GT is an offering that will assure the marketability of its car in the market despite the economic crisis.

  (289) posted on 04.22.2009

I think for car companies whose market value is definitely pricey, it is best to plan their marketing strategy along with the upswings in the economy. If projections are right, Bentley is making a good decision.

  (421) posted on 04.21.2009

Quick Specs for the Bentley: It is powered by 6.0L W12, 48 valves, 552 hp @ 6100 rpm with 6 speed automatic transmission and 10 mpg city / 17 mpg hwy. Estimated pricing for this coveted car is around 179,200 USD. Wow

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