Bentley->ke15 is the standard that all other luxury machines measure themselves against, so it is only fitting that the most prestigious car shows in the world. The 2009 Pebble Beach Concours D'Elegance will honor the coachbuilders from Crewe as the exclusive automotive exhibition’s featured make this August on the 18th green. The boys at Bentley couldn’t think of a more appropriate place to unveil a new model than in Monterey, California.

Unfortunately, the English automakers are not letting the cat out of the bag just yet. Bentley officials claim that the new car will capture the 1920s 'grand touring' spirit of classic models and promises to deliver effortless driving, an unmatched level of exclusivity and the kind of adventure that every true motoring enthusiast craves. According to the automaker, the unnamed Bentley will feature a fresh elegant design, the same hand craftsmanship that their customers have come to expect and a plethora of 21st century technological innovations.

Either way the new model from Crewe, England will be pure Bentley and will signal in a new era for British luxury motoring. Although the image leaves a lot to the imagination, it would be nice to get a more complete view of the upcoming luxury limousine but just the view of the C pillar leads us to believe that the Bentley spokesperson was telling the truth. However, the English automaker has been at this for quite a while now and we are positive that they know a thing or two about building unprecedented levels of hype for a new model, so you can expect to see much more about the new Bentley in the months ahead.

Press Release after the jump.

Press release

Bentley Motors today celebrates its 90th anniversary and confirms that its all-new Bentley will be revealed - and named - in August at the Pebble Beach Concours D'Elegance in Monterey, California where the company is a featured marque.

Founded by W.O. Bentley in 1919, the company's first production car, the 3-litre was delivered in September 1921. Over the next ten years, Bentley went on to produce an array of iconic motor cars. At the same time, the exploits of the immortal Bentley Boys - a select group of businessmen, sportsmen and bons vivants - forged the company's proud sporting pedigree both on and off the racetracks of Europe. The Bentley Boys made the legendary Le Mans endurance race their own, winning five times between 1924 and 1930.

The all-new grand Bentley captures the 1920s 'grand touring' spirit of the Bentley Boys, delivering the effortless driving, exclusivity and adventure desired by the real motoring enthusiast. A unique fusion of elegant design, hand craftsmanship and technological innovation, the new model embodies the potent yet luxuriously refined driving experience that is 'pure Bentley'. These have been the hallmarks of a Bentley since that first test drive in 1920.

It is fitting that the 90th anniversary of the Company will be marked by an all-new car. Such events are rare milestones in the Company's history. Designed, engineered and built in Crewe, which has been home to Bentley Motors for over 60 years, it has been a 'once in a career experience' for many involved. The car and its name, which will be revealed at Pebble Beach on 16 August, signal a new era in British luxury motoring.