The BMW X2 may be a coupe-ish SUV that will tackle models like the Audi Q2, Mercedes GLA, and the Nissan Juke (loosely, of course) but before it hits dealers to take on its purposeful mission, it has been tasked with other novelties. We’re not talking about anything serious, of course, but in the X2’s first commercial it does help a man establish a new identity as he sheds his gold chains, and it does help take down a massive mechanical robot. It’s certainly a new take on advertising from BMW but could be exactly what the brand needs to bring strong appeal to a model like the X2 – something that will reside in a segment (the SUV segment in general) that is bursting at the seams with options.

At the time of its launch, the X2 will only be available with a 190-horsepower four-banging, diesel, but other gasoline and diesel options will follow later on. All-wheel drive, however, isn’t on the table but an M version could offer up to 300 horsepower down the road. Either way, the X2 is an all-new model, and it certainly needs to make a serious splash. Check out the first, very interesting commercial starting none other than the new BMW X2 below!

References

BMW X2

2018 BMW X2
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Read our full review on the 2018 BMW X2.

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