• New Limited-Edition Watch from Omologato Pays Tribute to Porsche 917

Limited to only 200 examples and quite affordable

A while back I did a piece about what I consider to be the 10 coolest motorsport-inspired watches you can buy. The list included some fine timekeepers, but it looks like I might have to update it to include Omologato’s new, limited-edition timepiece, which pays tribute to the iconic Porsche 917 race car.

Although Omologato isn’t the first company to build a 917-inspired watch — BRM’s BT-12 46 Gulf is pretty neat (and expensive) — this new release pays tribute to the what is arguably the most iconic example of the race car. Not including the Gulf-painted mock-up featured in Steve McQueen’s "Le Mans" movie, that is. Specifically, Omologato’s timepiece takes inspiration from the No. 23 Porsche Salzburg version that won the 24 Hours of Le Mans race in 1970.

This is visible in the red, while, and black color scheme based on the livery of the actual car, as well as the three small dials. The one on the left is red, the center dial is finish in red with white stripes, just like the car’s front hood, while the one on the right is white and features the famous number 23. The 22mm black Italian leather strap has Guards Red stitching, while the 43mm face comes in a matte-finished frame with chrome accents, and a "917" insignia at the bottom.

The watch is powered by a Japanese Quartz movement of which Omologato says it delivers the "desirable level of precision, reliability and accuracy that only comes with the very best watches." The 917-inspired timepiece is limited to only 200 examples and each will be sold with an ownership certificate, together with a bespoke case. Those who pre-order can choose the number of their watch. Speaking of orders, the timekeeper costs only £339, an affordable sticker given the specifications (also due to the fact that Omologato is a new brand, being established in 2015. Deliveries are scheduled to begin in January 2017.

Continue reading for the full story.

Why it Matters?

Motorsport-inspired wristwatches have become quite popular in recent years, especially among enthusiasts that recall the golden age of racing, including the 1960s and 1970s. It was back then that the world’s most important brands, including TAG Heuer, began to supply chronographs and sponsored major racing events, starting a whole new market for motorsport watches. Today, we have hundreds of models to choose from and there is a model for every budget, ranging from a couple hundred bucks to prices that cost as much as a brand-new sedan. Fortunately, Omologato’s offering is on the more affordable side of the market, especially when compared with BRM’s 917-inspired watch, which costs almost $10,000.

Ciprian Florea
Ciprian Florea
Senior Editor and Supercar Expert - ciprian@topspeed.com
Ciprian's passion for everything with four wheels (and more) started back when he was just a little boy, and the Lamborghini Countach was still the coolest car poster you could hang on your wall. Ciprian's career as a journalist began long before earning a Bachelor's degree, but it was only after graduating that his love for cars became a profession.  Read full bio
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Press Release

Windsor, UK 14 October 2016 – Omologato has honoured quite possibly the greatest and most iconic race car of all time, the Porsche Salzburg 917, with a stunning, limited-edition timepiece.

Inspired by the 917’s design and carrying the scintillating style of the car itself, Omologato’s watch gives buyers the chance to own a piece of motorsport history and pay homage to a truly remarkable machine.

First launched in 1969, Porsche Salzburg’s 917 was conceived to compete in the World Sportscar Championship after new rules allowed brands to produce 25 racers, rather than 50.

And although race success was hard to come by in its inaugural year, the 917 more than made amends in 1970.

At the Le Mans 24 Hours, Germany’s Hans Herrmann and British driver Richard Attwood navigated the stunning Porsche to victory, seeing off stiff competition from the likes of several Ferrari 512s and the Alfa Romeo Tipo 33.

Such was its brilliance in the race that the car was chosen to play a leading role in Steve McQueen’s 1971 film ‘Le Mans’, and its iconic status continued to grow from then on.

It was with the 917 that Porsche first locked horns with the massively powerful, large-capacity racing cars. The 580hp from the thumping 12-cylinder 4.5-litre engine of the 917 set new standards in racing. So much so that even decades later, experts rate this Porsche as one of the greatest sports cars of the century.

Omologato’s watch pays tribute to the No. 23 Le Mans-winning model, with a level of quality and style that sets it apart from the rest. Capturing the red, white and black colour scheme perfectly, the timepiece features sharp-looking Guards Red stitching that contrasts nicely with the 22mm, high-quality, black Italian grain leather strap.

The 43mm face itself is incredibly striking, too, with plenty of subtle design highlights. The matt-finished black face is surrounded by stylish chrome, while the 917 insignia at the bottom adds to the imposing image.

The right chronograph dial features the famous number 23 that donned the sides and bonnet of Herrmann and Attwood’s 917, plus the outer rim features a tachymeter that serves as a constant reminder of the car’s incredibly pace.

The 917 features a Japanese Quartz movement, which operates smoothly and promises quality of manufacturing. It also brings a desirable level of precision, reliability and accuracy that only comes with the very best watches.

Omologato is offering the 917 watch in strictly limited numbers, as only 200 being made. The lucky owners will receive an ownership certificate, together with a bespoke case, and those who pre-order can choose the number of their timepiece.

Omologato founder Shami Kalra said: “If you had to think of the best race car in the world, the chances are you’d land on the Porsche 917. It was a true icon of its time and laid the foundation for Porsche’s success at Le Mans and beyond.

“When the 917 won the 24 Hours race in 1970, it became an instant legend and a car that I’ve personally always loved. It’s one of my favourite racers of all time, and I’ve worked tireless to make sure this timepiece does justice to the incredible car. This watch is perfect for a motorsport enthusiast looking to pay the ultimate tribute to one of the best cars in the business.”

The Omologato 917 is strictly limited to 200 examples, and is priced at £339. Pre-orders can be placed on the Omologato website, with deliveries due in January 2017.


About Omologato

Omologato is a British watch brand established in 2015 with the aim being to create fine motorsport inspired timepieces designed to celebrate iconic locations, cars and figures. Founder Shami Kalra has more than 25 years’ experience in the watchmaking industry, and brings his passion for all things motorsport to Omologato, ensuring that every timepiece produced by the company is a real tribute to the sport.

Each watch is hand assembled using a world-leading Chronograph movement, housed in British designed cases, with bespoke faces and straps. Omologato timepieces offer the broadest and most accessible range of watches designed specifically for the automobilist in the world today, with the range consisting of more than 30 designs, with several limited editions. Prices start from £249 and more details can be found at www.omologatowatches.com.

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