New Porsche 911 needs a successful launch in North America
Porsche is usually the kind of company that is always touting its performance figures, but it seems even the German company is selling fuel economy. Big fuel prices have motivated Porsche to try to get the word out about the direct injection engine in the new 911. Porsche’s new attitude makes sense considering that sales are off by 45% in North America compared to the previous year.
But don’t think Porsche has gone soft. In the same press release, Porsche featured the double-clutch transmission that will be launched later this month. Also, coming in October will be the four-wheel drive version of the 911 Carrera as well as the Targa.
Against the backdrop of a difficult market environment, Dr. Ing. h.c. F. Porsche AG in Stuttgart supplied a total of 1,516 cars to North America in August – 1,404 to the USA and 112 to Canada. The 45 percent drop compared to the previous year is in line with Porsche expectations and can be explained by the upcoming launch of the new 911 Carrera and Targa models.
Sales of the 911 range decreased by 58 per cent to 366 cars, which was down to its lifecycle. The new 911 Carrera model with direct fuel injection ensuring lower gasoline consumption and the Porsche double-clutch transmission will be launched in the USA and Canada on 20 September 2008. The four-wheel drive version of the 911 Carrera and the new 911 Targa, which in addition to that has a new electronic four-wheel drive system, will be available from 25 October 2008.
In the month under review, there were a total of 832 deliveries of the Cayenne range in the USA and Canada, which is nine per cent less than in the same month last year. 318 cars from the Boxster range were sold in August (a drop of 66 per cent). Of this figure, a total of 130 were either the Cayman or Cayman S.