Or could it be for one of the company’s planned supercars?

Aston Martin has filed a trademark for the use of the Varekai name in the U.K. and Canada, opening the door for the brand to use it under its Lagonda luxury cars marque. The trademark was filed in both countries on March 6, 2018. Oddly enough, that was preceded by a similar filing back in September 2017 in, of all countries, Lebanon. The trademark was filed as a Class 12 trademark, which is specifically for “passenger cars, racing cars, and parts therefor.”

Aston Martin Just Put Bentley and Rolls-Royce of the Future in Check with the Lagonda Vision Concept Exterior
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The word’s meaning in the Romani language — "anywhere" or "everywhere" — fits into what a luxury model is going to be.

Does the Lagonda Varekai strike you as a good name? I think it is, though I wouldn’t think that it’s a foregone conclusion that Aston Martin would use it as a model name for any of its Lagonda luxury cars. I will admit that the word’s meaning in the Romani language — “anywhere” or “everywhere” — fits into what a luxury model is going to be. The name fits, and the fact that Aston Martin also filed a trademark in the “UK” for the Lagonda “O” logo that we saw at the Geneva Motor Show with the Lagonda Vision Concept adds even more weight to the belief that the Varekai name would be put on a Lagonda model.

Am I convinced? I’m getting there. Am I absolutely certain that the Varekai name is reserved for a Lagonda model? I’m not there yet.

Aston Martin Just Put Bentley and Rolls-Royce of the Future in Check with the Lagonda Vision Concept Exterior
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It just so happens that Aston Martin has plans for two new performance models, both of which don’t have their own names yet.

Here’s the thing. The name “Varekai” also fits Aston Martin’s naming strategy. Notice how most of the British automaker’s models have names that start with the letter “V”? There’s the Vanquish and the Vantage. Throw in the Volante name for its convertibles, and you see a pattern forming. Even some of the company’s new limited edition hypercar models have names that start with the same letter, specifically the Vulcan and the Valkyrie. It just so happens that Aston Martin has plans for two new performance models, both of which don’t have their own names yet. Could the Varekai be the name it’s going to use on its planned Ferrari 488 competitor? Even better, could it be the name the company plans to use on its next hypercar project to follow-up the Valkyrie?

I don’t know what Aston Martin’s plans for the name are, but I like that it’s using it. Varekai sounds awesome, and Cirque du Soleil used it to smashing global success in recent years. I’m on board using the name, whether it’s for an Aston Martin model or a Lagonda model. Who knows, it might even be used for a Lagonda SUV. We know that model is coming soon too.

References

New Trademark Filing Hints that Aston Martin's First Lagonda Model Could be Called Varekai Exterior
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Read more details about the 2018 Lagonda Vision Concept.

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Read more Aston Martin news.

Source: IPO.Gov

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