The clever PR people over at Volkswagen have come up with another great way to hype up the soon to be sixth generation VW Golf GTI. The website, projectGTI.com, takes you behind closed doors and into the realm of the automotive engineers that are responsible for this super bunny. After a short video demonstration highlighting the best features of the new GTI, it’s worth the wait; you get to pilot a Scalextric version of the VW around the miniature test track. Just for fun, floor it through a tight corner and watch what happens when you run off the track.

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Source: GTI Project

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4 comments:

  (314) posted on 05.11.2009

I think almost everyone is into conquering the game console with the autmakers aggressive marketing, Ferraru have it, Porsche, Volvo and now Volks does. Is this a band wagon market?

  (289) posted on 05.11.2009

Yes, I hope this clever strategy is really accessible coz the website does not appear to be existing.

  (318) posted on 05.11.2009

If this is a PR work I hope the website works. So I check and evaluate how good in this promotion after all

  (421) posted on 05.11.2009

This is interesting marketing strategy for the upcoming 6 gen GTI.

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